Breast Cancer Awareness month is every October and many beauty marketers are contributing to the cause with special fundraising products for the season. Here’s a look at the latest launches.
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Color the Cause
BCA pink products raise funds this month.
Famous Face
A new fragrance, Outspoken Party! By Fergie will debut this month. Throughout October, Avon will donate $5 to the Avon Foundation for Women with each Outspoken by Fergie full size EDP purchase to help conquer breast cancer.
Hands On
Support the Mommy & Me Cancer Foundation with the Morgan Taylor Fight Like a Lady mini pack of four punching-pink polishes. Products are free of formaldehyde, toluene and DBP.
The Eyes Have It
The Grande BCA Bag contains GrandeLASH MD and GrandeMASCARA, the brand’s top-selling products. This conditioning mascara is formulated with SymPeptide226EL that strengthens and thickens lashes. This month, 20% of the proceeds from the will benefit the National Breast Cancer Foundation, Inc.
Pink with a Purpose
Housed in a convenient pink mini cosmetic carrying pouch, the much-loved Clinique Cheek Pop in Berry Pop is embossed with a Pink Ribbon. The lavishly silky formula achieves a natural blush look without buildup on cheeks. In support of The Estée Lauder Companies’ BCA Campaign, Clinique will donate $4 to BCRF with every purchase.
Be Charming
Estee Lauder’s Resilience Lift Night Firming/Sculpting Face and Neck Creme with Pink Ribbon Bracelet BCA Campaign edition comes packaged with a chic bracelet featuring a BCA charm that empowers consumers to show their support. Estée Lauder will donate 20% of the suggested retail price to BCRF.
By Melissa Meisel, Associate Editor 10.19.15
