Lip Smacker, a pioneer of flavored lip balms, is celebrating its 50th year in business with a commemorative anniversary Vault Collection.
Launching exclusively on Amazon today, the Vault Collection is a celebration of Lip Smacker's half-century legacy and will feature an ensemble of 50 iconic lip balms that pay homage to the brand's five decades of cult-favorite flavors.
"Lip Smacker has always been about more than just lip balms – it's about memories, self-expression, and a sense of nostalgia that brings smiles to people's faces," said Alice Chen, Lip Smacker's senior vice president of marketing. "From 1973 to now, our brand has left an indelible mark on individuals of all ages. We're incredibly proud of the legacy we've built and the impact we've had and are excited to continue delighting lips and hearts for many more years to come."
With iconic flavors inspired by Disney, Hello Kitty and Coca-Cola, the collection pays homage to the partnerships that have defined Lip Smacker's journey and resonated across generations. Enriched with a powerful conditioning formula, each lip balm has multiple moisturizers and special emollients to keep lips soft, shiny, and moist, while helping to prevent and guard against dry, chapped and cracked lips.
The Lip Smacker 50th Anniversary Vault Collection retails for $100 on Amazon.
