...
08.04.08
Japan
www.mandom.co.jp
Sales: $556 million
Sales:
$556 million for the year ended March 31, 2008.
Key Personnel:
Motonobu Nishimura, executive president and representative director.
Major Products:
Men’s toiletries—Gatsby and Lucido and Women’s toiletries—Lucido L, Produce, Pixy and Simplity.
Comments:
To promote Lucido L, Mandom enlisted Moe Oshikiri, a top Japanese model known for her natural loosely set hairstyle, known on the street as the “Oshikiri Wave.”