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    Top Companies Report

    27. Mandom

    ...

    08.04.08

    Japan
    www.mandom.co.jp
    Sales: $556 million



    Sales:

    $556 million for the year ended March 31, 2008.

    Key Personnel:

    Motonobu Nishimura, executive president and representative director.

    Major Products:

    Men’s toiletries—Gatsby and Lucido and Women’s toiletries—Lucido L, Produce, Pixy and Simplity.


    Comments:

    To promote Lucido L, Mandom enlisted Moe Oshikiri, a top Japanese model known for her natural loosely set hairstyle, known on the street as the “Oshikiri Wave.”
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