Top Companies Report

27. Mandom

08.04.08

Japan
www.mandom.co.jp
Sales: $556 million

Sales:

$556 million for the year ended March 31, 2008.

Key Personnel:

Motonobu Nishimura, executive president and representative director.

Major Products:

Men’s toiletries—Gatsby and Lucido and Women’s toiletries—Lucido L, Produce, Pixy and Simplity.

Comments:

To promote Lucido L, Mandom enlisted Moe Oshikiri, a top Japanese model known for her natural loosely set hairstyle, known on the street as the “Oshikiri Wave.”

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