Sales: $1.0 billion
Satoshi Suzuki, president, Pola Orbis Holdings, Inc. and chairman Pola Inc.; Hiroki Suzuki, president, Pola Inc.; Yasuo Iwasaki, president, Pola Chemical Industries, Inc.
Skin care, cosmetics, hair care and men’s products
Pola is one of Japan’s leading cosmetics firms, selling products at retail and directly to the consumer. As of January 2010, the firm had 1,005 employees.
The company’s Apex-I brand was created to serve the individual skin care needs of different consumers with customized products. According to Pola, skin analysis is conducted at the cellular level from many different angles, including assessments of water retention, skin barrier function integrity, wrinkle progression, pore size and melanin content. The information is analyzed and managed at the APEX-I Skin Analysis Center, which supports a highly sophisticated personal counseling system based on more than eleven million items of processed data, according to the company.
In 2009, APEX-I’s packaging was honored with an IF Communication Design Award. Started in 1953 under the sponsorship of Hanover Industrial Design Association in Germany, the IF Communication Design Award evaluates the design from the points of design quality, selection of package material, environmental consciousness, functionality, safety and contribution to the enhancement of brand value. Pola competed against 1,368 items from 24 countries that entered the competition.