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    Top Companies Report

    23. L’Occitane

    ...

    08.02.13
    France
    www.loccitane.co.jp

    Sales: $1.3 billion

    Key Personnel: Reinold Geiger, chairman and chief executive officer; Emmanuel Laurent Jacques Osti, managing director; André Joseph Hoffmann, managing director, Asia-Pacific; Domenico Trizio, chief operating officer; Thomas Levilion, group deputy general manager, finance and administration.

    Major Products: L’Occitane skin care, personal care, fragrance—Almond, Angelica, Aromachologie, Baux Bonne Mere, Cade, Cherry Blossom, Eaux de Provence,  Immortelle (anti-aging), Iris Angelica, La Collection de Grasse, Lavender, Orange Blossom, Peony, Rose, Shea Butter, Verbena, Verdon; Melvita, an organic and personal care brand with its own retail network and Le Couvent des Minimes, a natural ingredient-based brand.

    New Products: La Collection de Grasse, Re-launched Verbena EDT, Iris Angelica, Almond Foot Cream.

    Comments: Sales jumped more than 14% for the year ended March 31, 2013. The gains came primarily  from the US, Russia, Hong Kong and China. No wonder then that the company’s global retail network strategy remained on track, as both emerging markets and developed markets posted 14% growth in retail network development. During that time, Russia and China were the fastest growing countries and the core L’Occitane en Provence brand was most popular with these consumers.

    For more than 30 years, L’Occitane has ensured that all of its products are created with completely natural and sustainable ingredients throughout the entire production chain. On Earth Day (April 22, 2013), L’Occitane celebrated with eco-refills for its best-selling shampoos, conditioners, liquid soaps, face cleansers, body washes and oils.

    The company also rolled out a fundraising, fair trade soap for International Women’s Day on March 8. The Women’s Day Soaps are produced in Burkina Faso as part of a development partnership with a local factory. The factory has been run entirely by women and supports their economic emancipation, said the company.

    L’Occitane also recently revamped its website.

    L’Occtiane in the city
    • Anna Sophia Robb, star of the television show “The Carrie Diaries” (prequel to “Sex & The City”), was spotted at the L’Occitane en Provence in New York City this year. She popped over to shop after appearing on the “Today” show and was in a great mood despite the cold weather and was super friendly with the staff!

     Here are some of the items that she picked up:
    • Shea Butter Hand Cream: She loved the Shea Butter Hand Cream and said her hands felt instantly better after putting it on
    • Pivoine Flora Eau de Toilette: AnnaSophia also adored this scent
    • Almond Shower Supple Skin Oil: AnnaSophia was eager to try out the Almond Shower Supple Skin Oil
    • Shea Butter Ultra-Rich Body Cream: She was also excited about this cream since it’s so cold right now
    • Lavender Organic Hand Purifying Gel and Lavender Foaming Bath: She grabbed three of the Lavender Organic Hand Purifying Gel and two Lavender Foaming Baths, which she was thrilled to try.
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