Sales: $137 million.
Key Personnel: Jane Wurwand, co-founder; Raymond Wurwand, president; Diana Howard, vice president of global education and research; Annet King, director of training and development; Laura Staves, senior director of US marketing.
Major Products: Professional skin care and treatments.
New Products: Active Moist Limited Edition (Three Step Double Cleanse Kit), PreCleanse Wipes, BioActive Peel System, Clear Start.
Comments: The Dermalogica line of professional skin care products was researched and developed by The International Dermal Institute based in Los Angeles since its establishment in 1986. Today, it remains a leader in its segment, treating an assortment of skin types throughout all demographics.
This past September, more than 800 skin care professionals—representing spa, salon and skin center owners, skin therapists and Dermalogica accounts from around the world—gathered at Dermalogica’s “Futurescape” Symposium at the Hyatt Regency Century Plaza hotel located in Los Angeles.
“In business, we talk about ROC, Return on Community, as being the most essential element of success. This sense of community, we call it our ‘Tribe,’ is what has defined the Dermalogica culture for more than 25 years,” says Dermalogica co-founder, Jane Wurwand. “When our Tribe comes together as we did at our ‘Futurescape’ Symposium in Los Angeles, when more than 800 skin therapists, skin center and salon owners who carry and use Dermalogica gathered from around the world. When we come together in one place, it’s like plugging into the world’s largest battery. The energy this community produces is what makes Dermalogica so utterly original, unique, and powerful. It is our greatest asset!”
Experts from key areas of the organization presented modules addressing fresh strategies for capturing and retaining market dominance, with an emphasis on the power of new media as well as traditional marketing. Annet King, director of global education, spoke on the survival strategies in the new “omni-channel” landscape and shared tools and tactics needed in today’s market to secure retail sales utilizing both online and offline resources.
Dermalogica’s recent launch of a new teen skin care line, Clear Start, was introduced as the focus for new retailing programs which include the brand’s signature MicroZone treatments and Skin Bar as methods for building sales.
The firm also showcased its novel BioActive Peel system, which is Dermalogica’s most aggressive exfoliant formulation to date, according to the company. The BioActive Peel system requires specific training and certification.
Also this year, Dermalogica appointed Laura Staves as senior director of US marketing. Prior to joining Dermalogica, Staves held the position of associate director of marketing for Obagi Medical Products.