07.01.21
City of Industry, CA
www.markwinsbeauty.com
Sales: $507 million
Key personnel
Eric Chen, founder and chief executive officer; Eric Weeks, president, sales and revenue, North America
Major products
Cosmetics and skin care products. Brands include Wet n Wild, Physicians Formula, Black Radiance, Lorac, Bonne Bell and Lip Smacker
New products
Wet n Wild Dewy Foundation, Jungle Rock color collection, My Melody & Kuromi collection; Physicians Formula Murumuru Butter Bronzer
Comments: With masks in fashion for most of 2020, color cosmetics sales slid. Industry sources estimate Markwins sales dropped nearly 8% last year. Despite the decline, Markwins continues to forge new partnerships and roll out new collections. Last fall, Wet n Wild teamed with digital personality Bretman Rock to launch Jungle Rock, a collection of limited-edition, eye, face and lip products. It is Wet n Wild’s first influencer collaboration.
In November, Eric Weeks was appointed president of sales and revenue for North America—USA, Canada, and Mexico. The new role provides Weeks the opportunity to drive the company’s mission of an outside-in, consumers- and customers-first approach to business driven by effective customer service, communication, and information. Weeks is a 20-year veteran of Markwins.
“His spirit, tenacity, and get-it-done attitude exemplify the entrepreneurial spirit of Markwins,” said Founder and CEO Eric Chen. “Eric’s career growth, particularly in the past 3 years, has transformed him into a strategic manager with the vision to lead the charge in the new retailing and digital environment. In this new role, Eric will report directly to me, and together we will continue Markwins’ campaign to bring beauty and excellence to our beloved customers and consumers.”
In December, Global President Stefano Curti left Markwins to become chief brands officer at Coty.
www.markwinsbeauty.com
Sales: $507 million
Key personnel
Eric Chen, founder and chief executive officer; Eric Weeks, president, sales and revenue, North America
Major products
Cosmetics and skin care products. Brands include Wet n Wild, Physicians Formula, Black Radiance, Lorac, Bonne Bell and Lip Smacker
New products
Wet n Wild Dewy Foundation, Jungle Rock color collection, My Melody & Kuromi collection; Physicians Formula Murumuru Butter Bronzer
Comments: With masks in fashion for most of 2020, color cosmetics sales slid. Industry sources estimate Markwins sales dropped nearly 8% last year. Despite the decline, Markwins continues to forge new partnerships and roll out new collections. Last fall, Wet n Wild teamed with digital personality Bretman Rock to launch Jungle Rock, a collection of limited-edition, eye, face and lip products. It is Wet n Wild’s first influencer collaboration.
In November, Eric Weeks was appointed president of sales and revenue for North America—USA, Canada, and Mexico. The new role provides Weeks the opportunity to drive the company’s mission of an outside-in, consumers- and customers-first approach to business driven by effective customer service, communication, and information. Weeks is a 20-year veteran of Markwins.
“His spirit, tenacity, and get-it-done attitude exemplify the entrepreneurial spirit of Markwins,” said Founder and CEO Eric Chen. “Eric’s career growth, particularly in the past 3 years, has transformed him into a strategic manager with the vision to lead the charge in the new retailing and digital environment. In this new role, Eric will report directly to me, and together we will continue Markwins’ campaign to bring beauty and excellence to our beloved customers and consumers.”
In December, Global President Stefano Curti left Markwins to become chief brands officer at Coty.