08.02.22
Brazil
www.naturaeco.com
Sales: $7.4 billion
Key Personnel: Fábio Colletti Barbosa, CEO, Natura &Co; João Paulo Brotto Gonçalves Ferreira, CEO, Natura &Co, Latin America; Angela Cretu, CEO, Avon International; David Philip Boynton, CEO, The Body Shop; Michael O’Keeffe, CEO, Aesop
Major Products: Fragrances, cosmetics and personal care sold by Aesop, Avon, Natura and The Body Shop.
New Products: Avon—Attraction, Far Away Beyond, Artistique Monet Collection fragrances, Ultra lipsticks, Anew Power Serum and Anew Hydra Pro Vita-D; Natura—Biome body and hair shampoo bars, Chronos Super Serum Wrinkle Reducer, Ekos relaunch, Essencial Oud Vanilla and fragrance refill; The Body Shop—White Musk fragrance, Breath, Boost and Sleep Wellness collection; Aesop—The Exalted Eye Serum, Parsley Seed Anti-Oxidant Intense Serum, The Adventurer Roll-Up hand care collection
Comments: Sales rose 8.8% last year. Natura &Co calls itself the world’s largest B Corp. The company operates in more than 100 countries, and has 35,000 employees and 7.7 million representatives. More than half of group revenue came from digitally-enabled sales last year. Direct selling accounted for 74.8% of sales, followed by retail (14.5%) and online (10.7%). Its goal is to get digitally-enabled sales to account for 75% of revenue.
Sales of Natura &Co Latin America rose 6.3%, driven by a 22% gain in Hispanic Latin America. The unit posted good gains in Argentina, Chile, Peru and Mexico, which became Natura’s biggest market trailing only Brazil.
Integration of Avon International is ahead of schedule and the company said the business “revenue trend” was improving compared to the previous three years. The business is centered on the key markets of Italy, Philippines, Poland, Romania, South Africa, Turkey, the UK and China. Elsewhere, Avon’s new commercial model is rolling out to 12 markets. To make Avon operations run more smoothly, campaign cycles in all markets were reduced to 12 and the product portfolio was cut by 20%.
The Body Shop set a sales record, even as the Omicron variant impacted in-store sales. Sales were up, in part, due to the success of The Body Shop at Home, the division’s direct sales channel. In just two years, sales tripled. This year, The Body Shop is focused on expanding in Japan.
Aesop’s sales continued to surge, growing 25.1% thanks to demand in North America and Asia. The company said sales jumped 50% in South Korea. Elsewhere, by the end of 2021, Aesop had added 25 stores and nine department store counters around the world. This year, both Aesop and The Body Shop will debut in the all-important China market.
Last year, Natura &Co launched Fable Investments to support innovative indie beauty companies. By the end of 2021, four companies received support, including:
In Q1 2022, sales fell 12.7% due, in part, to currency fluctuations, and to strong comps, when sales rose 25.8%. More than 45% of revenue came from outside Latin America. By division, Natura &Co’s sales fell 8.4%, Avon International sales fell 22.1% and The Body Shop’s sales fell 22.9%. In contrast, sales of Aesop rose 9.6% on the strength of results in North America and Asia-Pacific.
www.naturaeco.com
Sales: $7.4 billion
Key Personnel: Fábio Colletti Barbosa, CEO, Natura &Co; João Paulo Brotto Gonçalves Ferreira, CEO, Natura &Co, Latin America; Angela Cretu, CEO, Avon International; David Philip Boynton, CEO, The Body Shop; Michael O’Keeffe, CEO, Aesop
Major Products: Fragrances, cosmetics and personal care sold by Aesop, Avon, Natura and The Body Shop.
New Products: Avon—Attraction, Far Away Beyond, Artistique Monet Collection fragrances, Ultra lipsticks, Anew Power Serum and Anew Hydra Pro Vita-D; Natura—Biome body and hair shampoo bars, Chronos Super Serum Wrinkle Reducer, Ekos relaunch, Essencial Oud Vanilla and fragrance refill; The Body Shop—White Musk fragrance, Breath, Boost and Sleep Wellness collection; Aesop—The Exalted Eye Serum, Parsley Seed Anti-Oxidant Intense Serum, The Adventurer Roll-Up hand care collection
Comments: Sales rose 8.8% last year. Natura &Co calls itself the world’s largest B Corp. The company operates in more than 100 countries, and has 35,000 employees and 7.7 million representatives. More than half of group revenue came from digitally-enabled sales last year. Direct selling accounted for 74.8% of sales, followed by retail (14.5%) and online (10.7%). Its goal is to get digitally-enabled sales to account for 75% of revenue.
Sales of Natura &Co Latin America rose 6.3%, driven by a 22% gain in Hispanic Latin America. The unit posted good gains in Argentina, Chile, Peru and Mexico, which became Natura’s biggest market trailing only Brazil.
Integration of Avon International is ahead of schedule and the company said the business “revenue trend” was improving compared to the previous three years. The business is centered on the key markets of Italy, Philippines, Poland, Romania, South Africa, Turkey, the UK and China. Elsewhere, Avon’s new commercial model is rolling out to 12 markets. To make Avon operations run more smoothly, campaign cycles in all markets were reduced to 12 and the product portfolio was cut by 20%.
The Body Shop set a sales record, even as the Omicron variant impacted in-store sales. Sales were up, in part, due to the success of The Body Shop at Home, the division’s direct sales channel. In just two years, sales tripled. This year, The Body Shop is focused on expanding in Japan.
Aesop’s sales continued to surge, growing 25.1% thanks to demand in North America and Asia. The company said sales jumped 50% in South Korea. Elsewhere, by the end of 2021, Aesop had added 25 stores and nine department store counters around the world. This year, both Aesop and The Body Shop will debut in the all-important China market.
Last year, Natura &Co launched Fable Investments to support innovative indie beauty companies. By the end of 2021, four companies received support, including:
- Perfumer H, a British artisan fragrance brand with stores in London and Paris;
- Maude, a sexual wellness company;
- Loli, an organic, zero-waste beauty brand; and
- Stratia, a science-based skin care brand.
In Q1 2022, sales fell 12.7% due, in part, to currency fluctuations, and to strong comps, when sales rose 25.8%. More than 45% of revenue came from outside Latin America. By division, Natura &Co’s sales fell 8.4%, Avon International sales fell 22.1% and The Body Shop’s sales fell 22.9%. In contrast, sales of Aesop rose 9.6% on the strength of results in North America and Asia-Pacific.