07.02.23
City of Industry, CA
markwinsbeauty.com
Sales: $453 million
Key Personnel: Linda Chen, chairman and CEO; John Stephenson, corporate officer; Eric Weeks, president of sales, North America; Giancarlo Di Majo, managing director, international sales; Julie Hsu, EVP-finance; Alice Chen, SVP-marketing and head of corporate communications
Major Products: Wet ‘n’ Wild, Physicians Formula, Black Radiance, Lorac, The Color Workshop, Lip Smacker
New Products: Wet ‘n’ Wild Boost Me Up Brow & Lash Serum, Mega Clear Brow & Lash Mascara, Ultimate Brow Maximizer Powder + gel Duo, Alice in Wonderland (limited edition) beauty collection; Physicians Formula Butter Glow Liquid Bronzer, Liquid Highlighter & Concealer; Physicians Formula Mineral Wear Diamond Collection.
Comments: Last year it was Care Bears. For 2023, Wet ‘n’ Wild utilized its clienteles’ childhood television favorites in a partnership with Sesame Street to introduce a new makeup collection featuring colors corresponding with the beloved characters from the iconic show. From Elmo and Big Bird to Bert and Ernie, the colorful famous faces shine in this limited-edition collection of vibrant and wearable pigments and clean formulas.
At press time, Wet ‘n’ Wild announced a limited run collaboration with Alice in Wonderland in collaboration with the upcoming Disney movie.
In other news, Physicians Formula recently relaunched its Physicians Coalition Advisory Board with top doctors who help test, curate and educate consumers on beauty regimens with products that are safe for the skin. The Physicians Coalition Advisory Board combines expertise in dermatology, plastic surgery and allergy and immunology.
“We are so excited to be working with this group of doctors again to keep providing consumer education on the use and importance of skin-safe products,” said Alice Chen, SVP-marketing at Physicians Formula and SVP-marketing and head of corporate communications of Markwins. “We thought it was important to reestablish our Physicians Coalition Advisory Board to continue with our commitment toward health in beauty and the brand’s DNA.”
markwinsbeauty.com
Sales: $453 million
Key Personnel: Linda Chen, chairman and CEO; John Stephenson, corporate officer; Eric Weeks, president of sales, North America; Giancarlo Di Majo, managing director, international sales; Julie Hsu, EVP-finance; Alice Chen, SVP-marketing and head of corporate communications
Major Products: Wet ‘n’ Wild, Physicians Formula, Black Radiance, Lorac, The Color Workshop, Lip Smacker
New Products: Wet ‘n’ Wild Boost Me Up Brow & Lash Serum, Mega Clear Brow & Lash Mascara, Ultimate Brow Maximizer Powder + gel Duo, Alice in Wonderland (limited edition) beauty collection; Physicians Formula Butter Glow Liquid Bronzer, Liquid Highlighter & Concealer; Physicians Formula Mineral Wear Diamond Collection.
Comments: Last year it was Care Bears. For 2023, Wet ‘n’ Wild utilized its clienteles’ childhood television favorites in a partnership with Sesame Street to introduce a new makeup collection featuring colors corresponding with the beloved characters from the iconic show. From Elmo and Big Bird to Bert and Ernie, the colorful famous faces shine in this limited-edition collection of vibrant and wearable pigments and clean formulas.
At press time, Wet ‘n’ Wild announced a limited run collaboration with Alice in Wonderland in collaboration with the upcoming Disney movie.
In other news, Physicians Formula recently relaunched its Physicians Coalition Advisory Board with top doctors who help test, curate and educate consumers on beauty regimens with products that are safe for the skin. The Physicians Coalition Advisory Board combines expertise in dermatology, plastic surgery and allergy and immunology.
“We are so excited to be working with this group of doctors again to keep providing consumer education on the use and importance of skin-safe products,” said Alice Chen, SVP-marketing at Physicians Formula and SVP-marketing and head of corporate communications of Markwins. “We thought it was important to reestablish our Physicians Coalition Advisory Board to continue with our commitment toward health in beauty and the brand’s DNA.”