Sales: $600 million
$600 million (estimated)
John Paul DeJoria, chief executive officer; Luke Jacobellis, president
Professional hair care products including Paul Mitchell, Tea Tree, Modern Elixirs, Paul Mitchell Professional Hair Color and Paul Mitchell Pro Tools
Lemon Sage Thickening Spray, Flash Back 10-Minute Hair Color for Men
John Paul Mitchell (JPMS) products—known as Paul Mitchell—are sold through its 25 distributors to 100,000 U.S. hair salons and to salons in more than 80 countries around the world.
This year, the company tapped into two rising trends—natural ingredients and men’s hair care. Add a thickening twist to styles with Lemon Sage Thickening Spray, an uplifting cocktail of body-building ingredients such as panthenol and flexible styling agents that pumps up skinny strands and boosts shine for fuller, healthier-looking hair, according to JPMS. Flash Back 10-Minute Hair Color for Men aims to conquer gray or white hair and is available for professional use only.
John Paul DeJoria, with his trademark silver beard and svelte physique, played himself in 2008’s “You Don’t Mess with the Zohan,” a movie starring Adam Sandler as an Israeli special forces soldier who fakes his death so he can re-emerge in New York City as a hair stylist.
The company is also raising its awareness efforts. This year, JPMS partnered with Grow Appalachia, a project dedicated to helping Appalachian families “plant a healthy future.” On Earth Day, Paul Mitchell salons donated one dollar from every haircut to the cause.
Paul Mitchell owner and chief executive officer John Paul DeJoria also made a recent trip to South Africa—working with Brad Pitt, Sir Richard Branson and Nelson Mandela—as a patron of the non-profit Mineseeker organization, which is devoted to battling the worldwide issue of landmines through technological advances.