Sales: $380 million
Sales: $380 million.
Key Personnel: James Christl, president and chief executive officer; Judith Sanchez Lopez, senior vice president and general manager, Jafra USA Jafra Cosmetics; Jackie Trask, senior vice president, worldwide human resources; Mark Funaki, vice president and general Counsel of Jafra Cosmetics International, Inc.; Clint McKinlay, vice president, sales development, international markets; Hongije Cao, chief scientific officer.
Major Products: Skin care—Royal Jelly, Jafra Dynamics, Time Dynamics. Jafra Pro, Ultra Nourishing Gold Moisturizer, Jafra Spa, Royal Almond, Tender Moments; Jafra Color; Jafra Fragrance—Navigo, JF9, Adorisse, Jande, Eau d’Aroms.
New Products: Jafra Royal Boost Collection.
Comments: Sales declined about 7% last year. The drop was attributed mainly to exchange rate effects on the Mexican peso, according to its parent company, Vorwerk. On the personnel front, late last year, James Christl was appointed chief executive officer of Jafra Cosmetics International.
In new product news, the Boost Collection is the latest addition to the Jafra Royal brand. Boost promises to keep skin healthy with superfood ingredients like matcha, watermelon, ginger and coconut that protect against early signs of aging, free radicals, and damaging blue light and UV rays. The collection includes Cleanse + Tone wipes, which are drenched in soothing coconut water and energizing matcha, these all-in-one cleansing and toning wipes provide a refreshing and convenient option for a clean complexion on-the-go. The wipes gently remove traces of makeup, sunscreen, oil and grime without stripping or drying skin. Like all Boost products, the wipes formula contains Royal Jelly RJX to give added protection against future signs of aging.