Sales: $368 million. Net income: $39 million for the year ended August 31, 2013.
Key Personnel: Garry O. Ridge, president and chief executive officer; Jay Rembolt, VP, finance, CFO, treasurer; Michael J. Irwin, executive vice president, global business development group; Graham P. Milner, executive vice president, global business development group; Geoffrey J. Holdsworth, managing director, Asia Pacific; William B. Noble, managing director, EMEA; Michael L. Freeman, division president, The Americas.
Major Products: Maintenance, home care and cleaning products sold under brands including WD-40, 3-In-One Oil, X-14, 2000 Flushes, Carpet Fresh, No Vac, Spot Shot, 1001, Lava and Solvol.
Comments: Fiscal year 2013 marked WD-40’s 60th anniversary. It all began in 1953 when Rocket Chemical president Norm Larsen developed the WD-40 Multi-Use product. Today, WD-40 is a staple found in garages and on workbenches across the world. In fact, WD-40 products are sold worldwide in markets such as North, Central and South America, Asia, Australia and the Pacific Rim, Europe, the Middle East and Africa.
While it is best known for the brand it is now named after, WD-40 Company also owns household products like 2000 Flushes, X-14, Carpet Fresh, and Spot Shot as well as Lava brand of heavy-duty hand cleaners.
WD-40 has continued to invest in R&D—incurring research and development expenses of $7.2 million, $5.1 million and $5.5 million in fiscal years 2013, 2012 and 2011—and is proud to boast about its innovative products including WD-40 Smart Straw, WD-40 Trigger Pro, 3-in-One Professional Garage Door Lube, Spot Shot Pet Clean, a non-aerosol Spot Shot trigger product, and a mildew stain remover under the X-14 brand.
WD-40 Bike Company LLC, its new business unit focused bicycle maintenance products for cyclists and mechanics sold at independent retailers, has been up and running since Q4 2012. The line includes lubricants as well as degreasers, a foaming bike wash and other products designed for the avid cyclist, bike fans and mechanics.
But not all new lines have proved as successful. WD-40 is pulling the plug on its Blue Works brand, which it launched in 2010 and expanded to Europe in fiscal 2011.
According to WD-40, its home care and cleaning products are considered “harvest brands providing positive returns to the company, but they are becoming a smaller part of the business as the multi-purpose maintenance products sales grow as the company executes its core strategic initiatives.”
Further, the company said it began to “evaluate the strategic alternatives” for certain of its home care and cleaning products.
To date, no decisions have been made relative to the future strategic plans for these brands.
During the fiscal year ended August 31, 2013, home care and cleaning products sales fell 15%.