Sales: $486 million
Key personnel: Jeff Olson, founder and chief executive officer; Deborah K. Heisz, co-chief executive officer; Amber Olson Rourke, co-founder and chief sales and marketing officer; Renee Olson, co-founder and chief leadership officer; Brad Wayment, president, global markets
Major products: Anti-aging skin care products sold under the Neora brand name
New products: Age IQ Invisi-Bloc Sunscreen Gel Broad Spectrum SPF 40, ProLuxe Hair Care System, Complexion Clearing Salicylic Acid Acne Treatment Pads
Comments: Neora has some explaining to do. The company maintains that its mission is to “Make People Better,” but it is certainly not making them wealthier. For the 12 months ended January, 2020, Neora had 39,985 “active US brand partners,” 30.6% of whom earned cash commissions and 69.4% did not earn any cash commissions. Among those who did, the average annual gross cash earnings were $1,054. For its part, Neora says it is transparent about this with their BPs and further explains that Neora, LLC does not guarantee any level of income for any Brand Partner.
"The actual income of Neora Brand Partners varies depending on each Brand Partner’s individual goals, expectations, skill, effort and time commitment as well as market forces beyond the Brand Partner’s and/or Neora’s control," the company said.
In other news, Neora sued the US Federal Trade Commission and the FTC later countersued Neora, formerly known as Nerium International, LLC. The FTC alleges that Neora, an international multi-level marketing (MLM) company that sells dietary supplements, skin creams, and other products, is an illegal pyramid scheme. The FTC also alleges that it deceptively promotes its Nerium EHT dietary supplement by making unproven claims that it’s a breakthrough antidote for serious brain diseases.