01.25.13
RUSSIA: Cosmetics giant Shiseido Co is ramping up marketing of Cle de Peau Beaute, its upscale makeup brand, in Russia.
The Japanese firm rolled out its pricey line at the Tsum department store in central Moscow in 2012 and plans to open four to five locations in Moscow and St. Petersburg by 2016, according to a report in The Nikkei.
The Japanese firm rolled out its pricey line at the Tsum department store in central Moscow in 2012 and plans to open four to five locations in Moscow and St. Petersburg by 2016, according to a report in The Nikkei.