04.17.13
Ouidad, renowned for innovative products that create textures for all hair types, continues its mission of treating curls with the launch of the new Wave Create Collection. New products Sea Spray and Texture Taffy (both $22) will turn any hair texture – particularly straight, lifeless hair – into coveted “day at the beach” waves, contends the company.
Formulated with Ouidad’s exclusive wave-making complex of natural seawater and mineral-rich sea salt crystals, new Wave Create Sea Spray creates a tousled texture while plant-derived humectants lock in waves. The ocean-derived seawater contains natural salts that help create a soft wave pattern in the hair. Vitamin-rich seaweed and algae extracts nourish limp, thin hair so strands are super hydrated, never crunchy or stiff.
For even the straightest hair that seems impossible to get waves, the Wave Create Texture Taffy, with its stretchy and fun consistency, is a flexible styling cream. Featuring a unique Marine Complex, high in vitamins and minerals, Texture Taffy allows for easy molding to the hair and leaves every strand remarkably nourished and soft, without leftover residue.
Ouidad Wave Create Collection is available at ouidad.com, Ouidad Flagship salons, Ouidad certified salons and Ulta.
Formulated with Ouidad’s exclusive wave-making complex of natural seawater and mineral-rich sea salt crystals, new Wave Create Sea Spray creates a tousled texture while plant-derived humectants lock in waves. The ocean-derived seawater contains natural salts that help create a soft wave pattern in the hair. Vitamin-rich seaweed and algae extracts nourish limp, thin hair so strands are super hydrated, never crunchy or stiff.
For even the straightest hair that seems impossible to get waves, the Wave Create Texture Taffy, with its stretchy and fun consistency, is a flexible styling cream. Featuring a unique Marine Complex, high in vitamins and minerals, Texture Taffy allows for easy molding to the hair and leaves every strand remarkably nourished and soft, without leftover residue.
Ouidad Wave Create Collection is available at ouidad.com, Ouidad Flagship salons, Ouidad certified salons and Ulta.