According to CEO Matthew Farrell, Q4 organic sales growth exceeded the company’s outlook in all three segments.
“Our Q4 category growth improved sequentially and year over year. The Consumer Domestic business had strong volume growth in Q4 while the promotional environment improved. In the domestic business, 7 out of 11 power brands exceeded category growth in 2017,” he observed. “The investments in our international business, particularly export, are paying off as evidenced by consistent organic growth which we expect to continue. In 2017, we made a great acquisition with Waterpik. Finally, we concluded the year with strong growth in our animal productivity business. We are hitting on all cylinders.”
Consumer domestic net sales rose 13.3% to $787.8 million. Growth was led by Arm & Hammer liquid and unit dose laundry detergent, Spinbrush toothbrushes, Batiste dry shampoo and Arm & Hammer baking soda. Volume growth was driven by key new product launches and personal care sales growth, according to the company.
Consumer international net sales soared 33.3% to $170.1 million driven by recent acquisitions and broad-based household and personal care sales growth. Business was driven primarily by Oxiclean in the export business and Batiste in Canada, and Sterimar, Arm & Hammer toothpaste and Oxiclean in Mexico.
Specialty products net sales rose 3.0% to $75.2 million.
Farrell noted that innovation continues to drive C&D’s success. This year, the company plans several launches including a Waterpik water flosser to restore whiteness while flossing with a new infuser technology. Batiste will continue to expand distribution with three unique fragrances leveraging its 2017 growth and No. 1 US share position, according to the firm.
The company expects sales growth of approximately 8% and organic sales growth of approximately 3% for the fiscal year of 2018.