Founded by Johana Sanint in 1999, Loto del Sur’s portfolio currently covers bath and body, face care and fragrance and home. Made with a curated selection of locally sourced botanical ingredients, Loto del Sur products are said to pay tribute to the region’s vast biodiversity.
Sanint will continue in her role as president of Loto del Sur. No other changes in the company’s leadership or business model are anticipated, according to Puig.
“We are delighted to partner with Loto del Sur. I would like to express my deep regard for the founder, Johana Sanint, who in the space of 20 years has built a beloved and very successful beauty brand. Our company’s expertise in fine perfumery and long experience in global markets will help Loto del Sur realize its ambitions for growth,” said Marc Puig, chairman and CEO. “Puig is already a strong industry presence in Latin America, and with today’s agreement, we further bolster our position in the region. Loto del Sur is a premium, retail-focused brand that will deliver exceptional experiences directly to consumers.”
Sanint said, “I am very pleased and sure that Puig knowledge of this industry, combined with our shared entrepreneurial spirit, the passion we both feel for what we do and our long-term vision will enable us to maximize the potential of Loto del Sur. Puig is an industry leader, yet they still manage to be flexible. And from the first, I was captivated by the genuine warmth of Manuel and Marc Puig. I could have never imagined a better partner to bring the richness, the exuberance and the glamour of Latin America to the world.”