08.01.23
Peru
www.belcorp.biz
Sales: $1.0 billion
Key Personnel: Erika Herrero Bettarel, chief executive officer; Venkat Gopalan, chief digital officer, chief technology officer and chief data officer; Eduardo Belmont, founder
Major Products: Beauty, skin care and fragrances sold by Ésika, L’Bel and Cyzone
New Products: L’Bel Nocturne Serum, Forever Ultra Matte, Forever Hydra; Cyzone Nitro Night
Comments: Belcorp has 50 years of experience in direct sales. This corporation is a global leader in beauty and personal care, and markets its products through three commercial brands: L´Bel, Ésika and Cyzone. It employs more than 7,500 people and has a network of more than 800,000 independents beauty consultants.
Belcorp has business operations in 14 countries in the Americas: Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico and US. Its main production center is located in Colombia and the company’s headquarters are located in Peru.
Belcorp now offers virtual try-on with the help of Perfect Corp technology. But that’s not the only high-tech solution used by the company. AI Innovation Labs platform reduced the product development timeline by 20%. Now, Belcorp is trying to improve lab productivity by 60%. In the future, the company hopes to reduce consumer risk evaluation periods by 80% without compromising product safety. For these efforts, Belcorp earned a CIO 100 Award in IT Excellence earlier this year.
In an interview with CIO, Venkat Gopalan, chief digital, data and technology officer, said successful digital transformation involving AI and analytics requires embracing the complexity of digital transformation, following a value-focused strategy; reimaging and reinventing business processes; initiating early impact narratives; and recognizing the importance of talent.
In early 2023, Belcorp beauty products were approved by Cruelty Free International’s Leaping Bunny Program.
www.belcorp.biz
Sales: $1.0 billion
Key Personnel: Erika Herrero Bettarel, chief executive officer; Venkat Gopalan, chief digital officer, chief technology officer and chief data officer; Eduardo Belmont, founder
Major Products: Beauty, skin care and fragrances sold by Ésika, L’Bel and Cyzone
New Products: L’Bel Nocturne Serum, Forever Ultra Matte, Forever Hydra; Cyzone Nitro Night
Comments: Belcorp has 50 years of experience in direct sales. This corporation is a global leader in beauty and personal care, and markets its products through three commercial brands: L´Bel, Ésika and Cyzone. It employs more than 7,500 people and has a network of more than 800,000 independents beauty consultants.
Belcorp has business operations in 14 countries in the Americas: Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Peru, Puerto Rico and US. Its main production center is located in Colombia and the company’s headquarters are located in Peru.
Belcorp now offers virtual try-on with the help of Perfect Corp technology. But that’s not the only high-tech solution used by the company. AI Innovation Labs platform reduced the product development timeline by 20%. Now, Belcorp is trying to improve lab productivity by 60%. In the future, the company hopes to reduce consumer risk evaluation periods by 80% without compromising product safety. For these efforts, Belcorp earned a CIO 100 Award in IT Excellence earlier this year.
In an interview with CIO, Venkat Gopalan, chief digital, data and technology officer, said successful digital transformation involving AI and analytics requires embracing the complexity of digital transformation, following a value-focused strategy; reimaging and reinventing business processes; initiating early impact narratives; and recognizing the importance of talent.
In early 2023, Belcorp beauty products were approved by Cruelty Free International’s Leaping Bunny Program.