08.01.23
France
www.lvmh.com
Sales: $8.1 billion
Key Personnel: Bernard Arnault, chairman and chief executive office; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisitions; Michael Burke, strategic advisor to the chairman; Chantal Gaemperle, human resources and synergies; Jean-Jacques Guinoy, finance; Chris de Lapuente, selective retailing; Stéphane Rinderknech, LVMH hospitality excellence and beauty; Jérôme Sibille, general administration and legal
affairs; Jean-Baptiste Voisin, strategy
Major Products: Perfumes and cosmetics. Brands include Guerlain, Acqua Di Parma, Parfums Christian Dior, Givenchy Parfums, Perfumes Loewe, Kenzo Parfums, Benefit Cosmetics, Make Up For Ever, Fresh KVD Beauty, Maison Francis Kurkdjian, Marc Jacobs Beauty, Cha Ling, Fenty Beauty by Rihanna, Officine Universelle Buly. LVMH also owns Sephora
New Products: Christian Dior J’Adore Parfum d’Eau, La Créme skin care, Terracotta liquid foundation; Givenchy Gentleman Society and Aqua Allegoria Forte fragrances; Benefit Porefessional skin care, Fresh Tea Elixir, Gimme Brow+ volumizing pencil, Wanderful World powder blushes; Maison Francis Kurkdjian 724 fragrance; Acqua di Parma Colonia fragrance; Make Up For Ever HD Skin; Fenty Butta Drop shimmering whipped oil body cream and Hella Thicc mascara, Summatime Collection (limited edition)
Comments: LVMH is one of the world’s biggest luxury houses, with interests in fashion, wines and liquor, and, of course, beauty. Despite the war in Ukraine, recession fears and inflation realities, corporate sales soared 23% last year. Sales of cosmetics and fragrances increased, too, but at slower rate of about 17%. By region, sales in Asia (excluding Japan) accounted for 35% of sales; followed by Europe (excluding France), 20%; the US, 19%; other markets, 12%; France, 9% and Japan, 5%.
Beauty sales got a boost from a rebound in makeup sales and the continued success of its best-known fragrances. The one dark spot? Skin care sales in China declined due to the covid-19 lockdown.
Taking a closer look, by brand, Christian Dior sales rose throughout the world, led by gains in the US, South Korea, Southeast Asia and the Middle East. LVMH calls Sauvage, “the world’s best-selling fragrance across all categories.”
Guerlain sales continued to grow, led by fragrance gains. Aqua Allegoria Forte was a popular launch. In makeup, NPD success stories included Gimme Brow+ volumizing pencil and Wanderful World powder blushes. Fresh got a lift from the launch of Tea Elixir, a serum said to boost skin’s resilience to stressors.
Parfums Givenchy’s sales rose on the strength of existing fragrances and the launch of Gentlemen Réserve Privée, a collaboration with Glennmorangie whiskey.
Fenty Beauty sales doubled via expanded distribution and new product launches like Butta Drop shimmering whipped oil body cream
Clearly, 2022 was a great year for LVMH and its chairman, Bernard Arnault. According to Forbes, the LVMH chairman was the world’s richest man last year. An estimated wealth of $190.7 billion put Arnault ahead of Elon Musk, Jeff Bezos and Bill Gates. With an empire like that, it’s no wonder that LVMH topped the list as the most attractive employer among students at business schools in France.
In Q1 2023, corporate sales rose 17% to €21 billion. The company credited gains in Europe and the US, and strong momentum in Japan. At the same time, sales in China were on the rebound. Sales of perfumes and cosmetics increased 11% to €2.115 billion. Gains were led by Christian Dior fragrances such as Sauvage, Miss Dior and J’Adore. Sales rose for makeup and skincare, too. During the period, the division supported myriad projects, big (protecting sperm whales) and small (protecting bees).
In April, Fenty Beauty was named the No. 3 most popular beauty brand based on searches by Hey Goldie. Topping the chart was Huda Beauty, followed by Anastasia Beauty.
In June, the Palace of Versailles opened Le Jardin du Parfumeur—the Perfumer’s Garden—to the public. The garden contains hundreds of fragrant plants, recreating the spirit of the Trianon in the 17th century and enabling visitors to learn about the importance of fragrances at the royal court. The project was supported by LVMH’s Francis Kurkdjian business.
www.lvmh.com
Sales: $8.1 billion
Key Personnel: Bernard Arnault, chairman and chief executive office; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisitions; Michael Burke, strategic advisor to the chairman; Chantal Gaemperle, human resources and synergies; Jean-Jacques Guinoy, finance; Chris de Lapuente, selective retailing; Stéphane Rinderknech, LVMH hospitality excellence and beauty; Jérôme Sibille, general administration and legal
affairs; Jean-Baptiste Voisin, strategy
Major Products: Perfumes and cosmetics. Brands include Guerlain, Acqua Di Parma, Parfums Christian Dior, Givenchy Parfums, Perfumes Loewe, Kenzo Parfums, Benefit Cosmetics, Make Up For Ever, Fresh KVD Beauty, Maison Francis Kurkdjian, Marc Jacobs Beauty, Cha Ling, Fenty Beauty by Rihanna, Officine Universelle Buly. LVMH also owns Sephora
New Products: Christian Dior J’Adore Parfum d’Eau, La Créme skin care, Terracotta liquid foundation; Givenchy Gentleman Society and Aqua Allegoria Forte fragrances; Benefit Porefessional skin care, Fresh Tea Elixir, Gimme Brow+ volumizing pencil, Wanderful World powder blushes; Maison Francis Kurkdjian 724 fragrance; Acqua di Parma Colonia fragrance; Make Up For Ever HD Skin; Fenty Butta Drop shimmering whipped oil body cream and Hella Thicc mascara, Summatime Collection (limited edition)
Comments: LVMH is one of the world’s biggest luxury houses, with interests in fashion, wines and liquor, and, of course, beauty. Despite the war in Ukraine, recession fears and inflation realities, corporate sales soared 23% last year. Sales of cosmetics and fragrances increased, too, but at slower rate of about 17%. By region, sales in Asia (excluding Japan) accounted for 35% of sales; followed by Europe (excluding France), 20%; the US, 19%; other markets, 12%; France, 9% and Japan, 5%.
Beauty sales got a boost from a rebound in makeup sales and the continued success of its best-known fragrances. The one dark spot? Skin care sales in China declined due to the covid-19 lockdown.
Taking a closer look, by brand, Christian Dior sales rose throughout the world, led by gains in the US, South Korea, Southeast Asia and the Middle East. LVMH calls Sauvage, “the world’s best-selling fragrance across all categories.”
Guerlain sales continued to grow, led by fragrance gains. Aqua Allegoria Forte was a popular launch. In makeup, NPD success stories included Gimme Brow+ volumizing pencil and Wanderful World powder blushes. Fresh got a lift from the launch of Tea Elixir, a serum said to boost skin’s resilience to stressors.
Parfums Givenchy’s sales rose on the strength of existing fragrances and the launch of Gentlemen Réserve Privée, a collaboration with Glennmorangie whiskey.
Fenty Beauty sales doubled via expanded distribution and new product launches like Butta Drop shimmering whipped oil body cream
Clearly, 2022 was a great year for LVMH and its chairman, Bernard Arnault. According to Forbes, the LVMH chairman was the world’s richest man last year. An estimated wealth of $190.7 billion put Arnault ahead of Elon Musk, Jeff Bezos and Bill Gates. With an empire like that, it’s no wonder that LVMH topped the list as the most attractive employer among students at business schools in France.
In Q1 2023, corporate sales rose 17% to €21 billion. The company credited gains in Europe and the US, and strong momentum in Japan. At the same time, sales in China were on the rebound. Sales of perfumes and cosmetics increased 11% to €2.115 billion. Gains were led by Christian Dior fragrances such as Sauvage, Miss Dior and J’Adore. Sales rose for makeup and skincare, too. During the period, the division supported myriad projects, big (protecting sperm whales) and small (protecting bees).
In April, Fenty Beauty was named the No. 3 most popular beauty brand based on searches by Hey Goldie. Topping the chart was Huda Beauty, followed by Anastasia Beauty.
In June, the Palace of Versailles opened Le Jardin du Parfumeur—the Perfumer’s Garden—to the public. The garden contains hundreds of fragrant plants, recreating the spirit of the Trianon in the 17th century and enabling visitors to learn about the importance of fragrances at the royal court. The project was supported by LVMH’s Francis Kurkdjian business.