Marketing News

  • Desperate Housewives star Eva Longoria

    December 9, 2005
    “Desperate Housewives” star Eva Longoria has signed on as the next L’Oréal spokesperson to represent its array of beauty and cosmetic brands worldwide. Ms. Longoria joins a bevy of beautiful women contracted with L’Or&e…


  • The Derma Repair Collection from

    December 9, 2005
    The Derma Repair Collection from HomeSpa Collection features skin care products containing antioxidant and Dead Sea salts. Products include Vitamin C moisturizer, Vitamin C Special Hydroxy Acid cream, Rejuvenating Eye Treatment cream and Invigorating…


  • Almays new Intense i-Color collection is specifically designed to

    December 9, 2005
    Almay’s new Intense i-Color collection is specifically designed to intensify the natural color of the eyes. Based on color wheel theory and inspired by makeup artist techniques, the collection is customized to bring out the brown, blue, hazel o…


  • This summer, CoverGirl will launch a new anti-aging foundation.

    December 9, 2005
    This summer, CoverGirl will launch a new anti-aging foundation. Advanced Radiance, which will be available in 15 shades, is the first CoverGirl product with patented Olay anti-aging technology injected into the formula. Former CoverGirl spokeswoman C…


  • Parlux Fragrances, Inc. will introduce a new

    December 9, 2005
    Parlux Fragrances, Inc. will introduce a new Guess women’s fragrance next month. According to company executives, the fragrance will be shipped to 2,000-2,200 doors beginning July 1, 2005, including all Macy’s, Filenes, Hechts, Foleys, Ro…


  • The French brand Guinot has reformulated

    December 9, 2005
    The French brand Guinot has reformulated Nucleic Defense, its collection of self-tanners, sunscreens and after-sun products. The 12-product line uses a complex of fish-derived DNA molecules and UVA and UVB filters to help protect against the sun&rsqu…


  • New Crest Kid Selected For Advertising Campaign

    December 9, 2005
    A new Crest Kid has been chosen by the company to appear in an updated version of the classic “Look Mom—No Cavities!” advertising campaign, which will debut in People. To celebrate its 50th birthday, Crest launched a nationwide sear…


  • Herbal Essences Haircolor just got a makeover.

    December 9, 2005
    Herbal Essence’s Haircolor just got a makeover. The new formula contains pure color extracts to provide brilliant color, an after-color treatment that provides more shine and forms a protective layer over the cuticle, a redesigned color palette…


  • ea Tree from John Paul Mitchell Systems

    December 9, 2005
    Tea Tree from John Paul Mitchell Systems has partnered with American Forests, an international non-profit organization that preserves and grows a healthier environment with trees. For the company’s 25th anniversary and beyond, Tea Tree will fun…


  • PartyLite Gifts new 2005 line

    December 9, 2005
    PartyLite Gifts’ new 2005 line features design influences from foreign lands, a variety of materials and décor styles to suit a wide range of personal tastes. A few highlights from the line include the Global Fusion collection, which fea…


  • Unilever has extended

    December 9, 2005
    Unilever has extended its Axe brand to include shower gels. Available in four scents—Touch, Essence, Kilo and Phoenix—the gels are targeted to 18-24 year-old guys and retail for $3.99.…


  • Just in time for sandal season,

    December 9, 2005
    Just in time for sandal season, Bare Escentuals Barefeet Shoebox contains two refreshing and rejuvenating products to get feet in shape for summer. Heel Me Hydrating foot balm is a concentrated, hydrating stick that softens dry, cracked heels and Wel…


  • At the request of rum maker Bacardi,

    December 9, 2005
    At the request of rum maker Bacardi, Nailtini Nail Lacquers created Big Appletini, an iridescent nail color designed to complement Bacardi’s new Big Apple rum. The pearly topcoat is spiked with green and pink. A .50-fl. oz. bottle retails for $…


  • San Diego-based PrimaVu,

    December 9, 2005
    San Diego-based PrimaVu, a brand of specialized herbal health care products, offers Herbal Eye wash, an alternative to traditional eye washes. Herbal Eye wash contains herbal extracts that cleanse the eyes of irritants, foreign impurities, air pollut…


  • The Yves Rocher Foundation,

    December 9, 2005
    he Yves Rocher Foundation, the philanthropic arm of the Yves Rocher beauty company, announced the winners of the first annual Terre de Femmes “Women of the Earth” awards in the U.S. The awards honor women who make the world a greener plac…