Marketing News


  • Murad Inc. has created an Esthetician Assistance Program

    Murad Inc. has created an Esthetician Assistance Program. Recently established, this program allows licensed estheticians and/or cosmetologists to purchase Murad products at 20% off the suggested retail price (excluding the Murad discounted kits and/…
    10.31.05

  • Lanza Introduces New Healing ColorCare Line

    L’anza’s Healing ColorCare line not only cleans, treats, protects and defines hair, but now it sculpts, holds and makes hair shine with three new products. L’anza’s Design gel, Finishing spray, and Shine Glistener have been ad…
    10.21.05

  • Sorm Cosmetics Fresh Start, Under

    Sormé Cosmetics Fresh Start, Under Shadow and Lipstick Fixative keep makeup in place and smooth skin. Fresh Start is an under-foundation enhancer that removes excess oil, smoothes texture and refines skin, allowing for an easier application an…
    10.21.05

  • Crest introduced a whitening toothpaste that whitens while you

    Crest introduced a whitening toothpaste that whitens while you sleep. Vivid White Night contains special silica to gently polish teeth and micro-cleansing whiteners to loosen surface stains during the night, making them easier to brush away in the mo…
    10.21.05

  • After a decade of working at Macys

    After a decade of working at Macy’s and with more than two decades of retail experience, Gail Gordon is leaving to start her own company. Gordon, VP of cosmetics at Macy’s East in NY and divisional merchandise manager, declined to give de…
    10.21.05

  • Galeries Lafayette, Paris, has completely

    Galeries Lafayette, Paris, has completely renovated its beauty space by 3,229 square feet, to a total of 26,910 square feet as of September 1, 2005. The new department, located in Boulevard Haussman, added 30 new brands and now carries 260. The…
    10.21.05

  • Wax on, wax off. Parissa will introduce

    Wax on, wax off. Parissa will introduce a new addition to its all-natural at-home waxing product line in January 2006. The Quick & Easy 2 in 1 Roll-On Body Sugar allows hair removal with a roll-on applicator. The washable formula can be used warm…
    10.21.05

  • Pr Minerals, known for its micronized mineral makeup formula

    Pür Minerals, known for its micronized mineral makeup formulations, now provides natural-based skin and body care. The 4-in-1 Mineral Pressed Foundation is a talc-free foundation, concealer, finishing powder and SPF in one, and is available in f…
    10.21.05

  • The New York-based De-Lovely bath and body collection debuted

    The New York-based De-Lovely bath and body collection debuted a few weeks ago. This cute, but sexy, collection combines quality ingredients with fun packaging, making it great for gift giving. The collection includes body lotions and butters, hand cr…
    10.21.05

  • Pixis Hydrotint Duo, Velvet Mineral powder and Sheer Base are

    Pixi’s Hydrotint Duo, Velvet Mineral powder and Sheer Base are infused with antioxidants, natural minerals and UV protection. The oil-free Hydrotint Duo is a treatment for the entire face and eliminates the need for a separate moisturizer, foun…
    10.21.05

  • Combining floral extracts and minerals, the

    Combining floral extracts and minerals, the products within the AromaMineral Golden Collection (Golden Powder, Golden Body Scrub, and Golden Treatment) effectively moisturize and remineralize the skin. The line is anchored by Artemisia flower extract…
    10.21.05

  • Golden Earths new bath gels soothe the body and mind

    Golden Earth’s new bath gels soothe the body and mind. The anti-flammatory and antimicrobial properties mixed with aloe vera and other minerals keep skin hydrated and protect it from damaging free radicals. Scents include Serenity and Tranquili…
    10.21.05

  • Rene Furterer introduced Okara Protect Color, a hair care line

    Rene Furterer introduced Okara Protect Color, a hair care line that combines three active ingredients to treat damaged hair, maintain color intensity and protect hair from free radicals. A new innovation, the Color Protection Factor (CPF), indicates…
    10.21.05

  • Procter & Gamble's new Dawn Direct

    Procter & Gamble's new Dawn Direct foam, a dishwashing product, absorbs 10 times more grease than traditional dishwashing liquids. Formulated with an innovative microemulsion technology, Dawn Direct foam breaks grease into micro particles and abs…
    10.21.05

  • Chemists at DArcy Laboratories have developed a new anti-

    Chemists at D’Arcy Laboratories have developed a new anti-stress lotion made with healthy bacteria to keep skin looking lively. Probiotic Anti-Stress lotion replenishes lost surface probiotics and destroys the toxic bacteria produced when exces…
    10.21.05

  • Chemists at DArcy Laboratories have developed a new anti-

    Chemists at D’Arcy Laboratories have developed a new anti-stress lotion made with healthy bacteria to keep skin looking lively. Probiotic Anti-Stress lotion replenishes lost surface probiotics and destroys the toxic bacteria produced when exces…
    10.21.05

  • To inspire creativity, Davines introduces creative tools to style

    To inspire creativity, Davines introduces creative tools to style and finish hair called For Wizards. The products and packaging in this line of professional products resemble artists’ tools. The product line includes No1 Finest Oil Non Oil, No…
    10.21.05

  • Joicos I-C-E Hair styling products were recently used for a fashion

    Joico’s I-C-E Hair styling products were recently used for a fashion spread in the July issue of Cosmopolitan “Man Manual Section.” Staged in Miami, the photo shoot used I-C-E Hair products on four male models for a four-page layout…
    10.21.05

  • This fall, SK-II is adding three new

    This fall, SK-II is adding three new products to its anti-aging line. In September, the company will launch Signs Uplifter and a new version of its existing Advanced Signs Treatment. November will bring Power Signs treatment Foundation. The Signs Upl…
    10.21.05

  • Avon Taps Courteney Cox for Spotlight Fragrance

    Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global rollout this summer. Spotlight is a sparkling…
    11.30.-1