Marketing News

  • El Segundo, CA-based Dr. Howard Murad

    November 15, 2005
    El Segundo, CA-based Dr. Howard Murad offers a new publication to help consumers treat skin from the inside out. Entitled, “Wrinkle-Free forever: the 5-minute 5-week dermatologist’s program,” the book tells how to diminish aging and…


  • Private label company Lady Burd Cosmetics

    November 15, 2005
    Private label company Lady Burd Cosmetics, Farmingdale, NY, launched Manufacturing Beauty Lip gels, lacquer-like, vitamin-enriched lip gels. Also new are Manufacturing Beauty Color Release w/Vo-lip-tuous Lip Enhancers to enhance shine and plump lips.…


  • Joe Grooming, Chesterfield, MO

    November 15, 2005
    Joe Grooming, Chesterfield, MO, has revamped its signature hair care collection. Each tube has a hard-snapping cap and new color-coding to help bridge the company into the skin care market. For example, copper identifies the Maximum Holding gel and g…


  • Scottsdale, AZ-based James Hotel

    November 15, 2005
    Scottsdale, AZ-based James Hotel and Pasadena, CA-based Lather partnered to launch a collection for hotels and guests, including the Mint Thyme shampoo, Yuzu Bergamot conditioner, Yuzu Bergamot body lotion, Gentle Face soap and an olive oil-based Pep…


  • Destinys Child singer Kelly Rowlands

    November 15, 2005
    Destiny’s Child singer Kelly Rowlands is the new spokesperson for L’Oréal’s Softsheen-Carson division.…


  • Unilevers Dove added Dove Sensitive Essentials

    November 15, 2005
    Unilever’s Dove added Dove Sensitive Essentials, a line of fragrance- and dye-free skin care products such as the Non-Foaming cleansing lotion, towelettes and Night cream, for the 60% of women who have sensitive skin.…


  • Phases of the moon are the inspiration

    November 15, 2005
    Phases of the moon are the inspiration behind Etro’s new Anice fragrance. The Italian fashionhouse said Anice contains a top and middle note of aniseed, as well as bergamot, rosewood, jasmine, fennel and a musky drydown. It targets 25-year-old…


  • Beverly Hills-based Baxter of California

    November 15, 2005
    Beverly Hills-based Baxter of California introduced Super Shape SPF 15 skin conditioner. This lightweight lotion hydrates, soothes and defends the skin against the sun and environmental elements with marine extracts, grapeseed and jojoba oils and vit…


  • Kansas City-based Indigo Wild

    November 15, 2005
    Kansas City-based Indigo Wild entered the men’s segment with the Zar Men’s line of Zar Men’s soap, roll-on Cologne, lotion and Aftershave Tonic, which contain botanicals, goat’s milk and tingling essential oils. Executives sai…


  • Eco Lips, Cedar Rapids, IA

    November 15, 2005
    Eco Lips, Cedar Rapids, IA, got a makeover with brighter, bolder packages and new product forms such as tubes, cartons, Eco Clips and Eco Leashes. A 24-unit wire rack display program and new header cards were announced as well. They are sold in healt…


  • The Este Lauder Cos. revamped its cleansing system

    November 15, 2005
    The Estée Lauder Cos. revamped its cleansing system with more user-friendly, skin type-tailored products. The color-coded, skin type-specific products contain the Advanced Mois-ture complex, hum-ectants, ant-irritants, sucrose, caffeine and li…


  • Taylor Madison Corp., Adventura

    November 15, 2005
    Taylor Madison Corp., Adventura, FL, and plush toy manufacturer Gund Inc. signed a multi-year worldwide licensing agreement to develop and market hypoallergenic infant and children’s cosmetics under the BabyGund brand. They are due to roll out…


  • Cellex-C offers Speed Peel facial gel

    November 15, 2005
    Cellex-C offers Speed Peel facial gel to instantly rid the face of dull, dry, superficial skin. The minty gel is infused with natural exfoliating agents and enzymes such as ficin enzyme and bamboo silica micro-cylinders. Moistur-izing jojoba oil and…


  • Tampa, FL-based Aubrey Organics

    November 15, 2005
    Tampa, FL-based Aubrey Organics launched Aloe Essence, a line of hair care and styling products with 80-95% organic ingredients. The basis of the products is organic aloe vera gel and organic orange pith juice, which add moisture and boost hair shine…


  • Shiseido Cosmetics Cl de Peau brand

    November 15, 2005
    Shiseido Cosmetic’s Clé de Peau brand will roll out in 11 new department store doors in the U.S. this year. The color cosmetics and treatment line will also add Dazzle, a collection of cream eye shadows and lipsticks inspired by gemstone…