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March 4, 2015
Love ‘em or hate ‘em, we’re living in a selfie nation—maybe even a selfie planet. More than 93 million selfies are taken worldwide each day, and in the last year alone, the term “selfie” was mentioned over 154 mill…
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March 4, 2015
All of us have a favorite brand of something we use or consume every day, but for other items not so much. But just how often do Americans reach for “name-brand” products over the store brand options available? According to a recent Harri…
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March 4, 2015
Is your bread and butter consumer the undaunted striver, the impulsive spender, the aspiring struggler or the secure traditionalist? Euromonitor International’s new white paper—“7 Consumer Types for Successful Targeted Marketing&rsq…
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February 6, 2015
GfK asked consumers in 23 countries what activities they regularly engage in to maintain their physical health, and, on a global basis, getting enough sleep topped eating healthy food, exercising, or taking vitamins. But in the US, spending time with…
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February 6, 2015
Two venerable names in household and personal care topped Ace Metrix’s Brand of the Year list in the 20 most competitive video advertising categories. In household, Mr. Clean came out on top, while Colgate was named the winner in personal care.…
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February 6, 2015
While some consumers want to forgo the crowds and lines in their local stores and malls in favor of shopping online for their holiday-related purchases, many still enjoy the in-store experience. According to a CivicScience survey of nearly 15,000 US…
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February 6, 2015
Beauty and personal care—an industry traditionally rooted in the ability to touch, smell, sample and experiment with products—is being played by a new set of rules, according to “Beauty and the E-Commerce Beast: 2014 Edition.”…
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February 4, 2015
Sales rise 3% in prestige channels, says NPD.
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January 29, 2015
Kline findings show ingredients are key when it comes to 'green' personal care.
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January 15, 2015
Here are the top 10 global consumer trends for 2015, according to Euromonitor.
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January 14, 2015
New study finds technology can expand marketing.
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January 6, 2015
With $1.3 trillion in purchasing power and representing one-sixth of the US population, engaging Hispanic consumers is critical to a consumer packaged goods company’s success. According to new research by Information Resources, Inc., Hispanics…
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January 6, 2015
Trips to the dermatologist and website surfing are proving to be the primary avenues of growth for the skin care market, according to a new study by Kline and Company. The firm notes that as the Great Recession, which resulted in sweeping chang…
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December 5, 2014
When it comes to selling anti-aging products to men, companies need to mind whom they are marketing to when it comes to Brits and Americans. According to a research study from Affinnova, British men of all ages were turned off by any and all mentions…
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December 5, 2014
The costs associated with skin cancer increased five times as fast as treatments for other cancers between 2002 and 2011, according to a Centers for Disease Control study published online in the American Journal of Preventive Medicine.
According to…
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