Powders have been used since ancient history to cleanse hair of excess dirt and oil, but Dry Shampoo is a modern invention keeping hair fresh for longer. Dry Shampoos consist of a carrier (normally ethanol), fragrance and various absorbing powders. The absorbing powders are normally talc, silica or various starches, and since the performance of absorption is average or even low, it means that you need to apply it more often and use a lot of product. This leads to build up of residues at the hair roots, causing itchiness and dry hair and scalp. Other issues with modern-day formulas include white residues or leaving your hair with too much texture instead of that newly washed feeling.
Poor performance is only one of the issues with powder materials available today. Other issues include health concerns from silica inhalation and heavy metal contamination, and environmental impacts from mining or using insoluble materials like micro-plastics that contaminate our water systems.
There is now an alternative on the market – Upsalite. Upsalite can improve the performance of Dry Shampoo formulas, absorbing more sebum with less product, it will last longer and eliminates the need for frequent re-application. Upsalite is completely water soluble and is synthesized from sea brine using the highest quality raw materials to ensure heavy metal composition is almost non-existent. If your clients are looking for a safer, more environmentally friendly raw material without sacrificing performance, Upsalite is a great alternative.
The Science Behind Upsalite
Upsalite, a mesoporous amorphous magnesium carbonate, is a patented cosmetic ingredient with many special qualities including an outstanding absorption capacity. The material has been dermatologically tested, is safe to use and lays on the surface of the skin without penetrating or causing any irritation. The small particles absorb both oil and water-based substances, such as sweat and sebum, into its porous network structure without drying out the skin beneath.
Superior Formula - 3X the Efficiency with Upsalite
Traditional dry shampoo formulas, as previously described, include ingredients like talc or al- starch. These ingredients bind sweat and sebum on the outside of the particles, quickly becoming oversaturated and sticking together. Upsalite, with its superior absorption capacity (see Table 1), due to its large surface area, stays dry to the touch without sticking together since excess sweat and sebum are absorbed into the particles.
When using a Dry Shampoo boosted with Upsalite, there is both instant and continuous absorption of unwanted moisture and sebum in the pores, resulting in a longer period between washes.
To learn more, contact Mary Sundborg, VP of Sales and Marketing, Disruptive Materials.
Poor performance is only one of the issues with powder materials available today. Other issues include health concerns from silica inhalation and heavy metal contamination, and environmental impacts from mining or using insoluble materials like micro-plastics that contaminate our water systems.
There is now an alternative on the market – Upsalite. Upsalite can improve the performance of Dry Shampoo formulas, absorbing more sebum with less product, it will last longer and eliminates the need for frequent re-application. Upsalite is completely water soluble and is synthesized from sea brine using the highest quality raw materials to ensure heavy metal composition is almost non-existent. If your clients are looking for a safer, more environmentally friendly raw material without sacrificing performance, Upsalite is a great alternative.
The Science Behind Upsalite
Upsalite, a mesoporous amorphous magnesium carbonate, is a patented cosmetic ingredient with many special qualities including an outstanding absorption capacity. The material has been dermatologically tested, is safe to use and lays on the surface of the skin without penetrating or causing any irritation. The small particles absorb both oil and water-based substances, such as sweat and sebum, into its porous network structure without drying out the skin beneath.
Superior Formula - 3X the Efficiency with Upsalite
Traditional dry shampoo formulas, as previously described, include ingredients like talc or al- starch. These ingredients bind sweat and sebum on the outside of the particles, quickly becoming oversaturated and sticking together. Upsalite, with its superior absorption capacity (see Table 1), due to its large surface area, stays dry to the touch without sticking together since excess sweat and sebum are absorbed into the particles.
When using a Dry Shampoo boosted with Upsalite, there is both instant and continuous absorption of unwanted moisture and sebum in the pores, resulting in a longer period between washes.
To learn more, contact Mary Sundborg, VP of Sales and Marketing, Disruptive Materials.