10.03.02
Revlon has entered into a licensing agreement with Pacific World Corporation, a leading manufacturer for nail and nail care products.
The new Revlon artificial nail line is slated to launch in January 2003 and is comprised of 23 SKUs, including 12 sets of colored glue-on nails, 6 sets of self-stick nails, a deluxe acrylic dipping powder kit, an acrylic sculpting kit, an acrylic fill kit, and two easy-to-use, brush-on glue which bonds decorative nails and repairs natural nails. Suggested retail prices range from $3.59 to $22.99. The colored nails will feature some of Revlon's most popular nail enamel colors.
"We are delighted to be partnering with Pacific World on this new endeavor," said Kristin Patrick Petersen, Vice President of Brand Exposure and Marketing for Revlon. "With Revlon's strong heritage in the nail category, the artificial nail business is a natural extension of our brand. We are now able to offer our consumers a total nail regimen to help them achieve a complete beauty look."
Pacific World Corporation is a leading cosmetics manufacturer for the nail and nail care products industry and owner of top-selling artificial nails brand Nailene. With its focus on trend-forward quality and innovation, Nailene is at the forefront of the artificial nail category. A selection of Nailene products is featured on www.nailene.com.
"Pacific World and Revlon are poised to change the landscape of the artificial nail category and significantly broaden its appeal by introducing salon technology to the mass market," said Tricia Buenvenida, marketing manager, Pacific World Corporation. "The powerful, fashion-forward image of the Revlon brand will invite upscale, trend-conscious consumers unfamiliar with the category to recognize high quality artificial nails as the ultimate accessory and offer our already initiated customers a fashion alternative," she said.
The new Revlon artificial nail line is slated to launch in January 2003 and is comprised of 23 SKUs, including 12 sets of colored glue-on nails, 6 sets of self-stick nails, a deluxe acrylic dipping powder kit, an acrylic sculpting kit, an acrylic fill kit, and two easy-to-use, brush-on glue which bonds decorative nails and repairs natural nails. Suggested retail prices range from $3.59 to $22.99. The colored nails will feature some of Revlon's most popular nail enamel colors.
"We are delighted to be partnering with Pacific World on this new endeavor," said Kristin Patrick Petersen, Vice President of Brand Exposure and Marketing for Revlon. "With Revlon's strong heritage in the nail category, the artificial nail business is a natural extension of our brand. We are now able to offer our consumers a total nail regimen to help them achieve a complete beauty look."
Pacific World Corporation is a leading cosmetics manufacturer for the nail and nail care products industry and owner of top-selling artificial nails brand Nailene. With its focus on trend-forward quality and innovation, Nailene is at the forefront of the artificial nail category. A selection of Nailene products is featured on www.nailene.com.
"Pacific World and Revlon are poised to change the landscape of the artificial nail category and significantly broaden its appeal by introducing salon technology to the mass market," said Tricia Buenvenida, marketing manager, Pacific World Corporation. "The powerful, fashion-forward image of the Revlon brand will invite upscale, trend-conscious consumers unfamiliar with the category to recognize high quality artificial nails as the ultimate accessory and offer our already initiated customers a fashion alternative," she said.