06.21.04
Residents of El Paso, TX, do not seem to want the label of Old Spice's "sweatiest city in the country." Procter & Gamble allegedly reported that the city's average humidity level is 70% instead of an actual 36%. This caused quite a stir.
The El Paso Times published an editorial saying, "One can only hope P&G uses more care with figures when coming up with formulas for its products."
P&G published a study that found the average El Paso resident produced more than 36-oz. of sweat per hour on a typical summer day. In honor of the astounding amounts of sweat produced, P&G is supplying the mayor with a year's supply of antiperspirant.
El Paso Mayor Joe Wardy said he will donate them to charity. "We enjoy over 300 sunny days a year with a very dry, temperate climate," Mr. Wardy said. "We were recently ranked as one of the seven best cities to retire in. Every one here knows that this publicity stunt is not based on good science."
P&G executives said accurate data were used to get the sweat rankings, and sweating is a natural bodily function in order to stay cool.
The El Paso Times published an editorial saying, "One can only hope P&G uses more care with figures when coming up with formulas for its products."
P&G published a study that found the average El Paso resident produced more than 36-oz. of sweat per hour on a typical summer day. In honor of the astounding amounts of sweat produced, P&G is supplying the mayor with a year's supply of antiperspirant.
El Paso Mayor Joe Wardy said he will donate them to charity. "We enjoy over 300 sunny days a year with a very dry, temperate climate," Mr. Wardy said. "We were recently ranked as one of the seven best cities to retire in. Every one here knows that this publicity stunt is not based on good science."
P&G executives said accurate data were used to get the sweat rankings, and sweating is a natural bodily function in order to stay cool.