02.07.08
Physicians Formula won the 2007 Women’s Wear Daily (WWD) Industry Award for the Best Executed Launch Strategy of the year within the Mass Market Color category.
The company was recognized because WWD saw “tremendous impact in sales, outstanding communication at retail and an overwhelming impact on the mass-market as a whole.”
The company was recognized because WWD saw “tremendous impact in sales, outstanding communication at retail and an overwhelming impact on the mass-market as a whole.”