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La Roche-Posay’s Anthelios 40 sunscreen—the FDA approved sunscreen for outdoor-use

August 6, 2008

La Roche-Posay’s Anthelios 40 sunscreen—the FDA approved sunscreen for outdoor-use that has the highest UVA and UVB protection available in a sunscreen with Mexoryl SX—is now available in the U.S. at select physicians’ offices, CVS pharmacy counters, Duane Reade, Longs and Brooks locations with Dermo-Skincare Centers and www.laroche-posayus.com. This new addition to the existing La Roche-Posay Anthelios franchise features SPF 40 sunscreen for the face and body and has been specifically tested for safety on those with the photosensitive skin disorder Polymorphous Light Eruption (PMLE). It is estimated that up to 17% of the U.S. population experiences symptoms related to PMLE as a result of UV exposure. These figures are likely understated as many potential patients do not seek treatment for proper diagnosis. The formulation also combines 5% titanium dioxide, 2% avobenzone, Parsol 1789 and octocrylene. The suggested retail price is $29.50. More info: www.laroche-posayus.com

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