01.13.09
With a targeted focus on skin and beauty care, Beiersdorf is continuing strong market performance in the current strained economic situation. According to preliminary figures for 2008, the company generated an 8% sales rise to $7.9 million. In particular, the consumer business segment lifted sales in 2008 to $6.8 million – a 8.6% jump from the previous year.
"At 8.6%, sales growth in our core consumer business segment is squarely within the corridor we were aiming for at the beginning of the year. All three core brands – Nivea, Eucerin, and La Prairie – recorded double-digit global growth. This means that Beiersdorf's skin and beauty care business again clearly outperformed the market and has demonstrated an encouraging ability to withstand the current economic climate,” said Beiersdorf Chief Executive Officer Thomas−B. Quaas. “The recent developments at Tesa are market−driven – Tesa has been a fundamentally extremely sound company for years and is very well positioned for the future."
All figures for 2008 are preliminary and have not been audited. The year−end financial statements for the Beiersdorf Group and Beiersdorf AG will be prepared by the Executive Board at the beginning of February and approved by the Supervisory Board at the end of that month. The Annual Accounts Press Conference and the Financial Analyst Meeting will take place on March 3 in Hamburg.
"At 8.6%, sales growth in our core consumer business segment is squarely within the corridor we were aiming for at the beginning of the year. All three core brands – Nivea, Eucerin, and La Prairie – recorded double-digit global growth. This means that Beiersdorf's skin and beauty care business again clearly outperformed the market and has demonstrated an encouraging ability to withstand the current economic climate,” said Beiersdorf Chief Executive Officer Thomas−B. Quaas. “The recent developments at Tesa are market−driven – Tesa has been a fundamentally extremely sound company for years and is very well positioned for the future."
All figures for 2008 are preliminary and have not been audited. The year−end financial statements for the Beiersdorf Group and Beiersdorf AG will be prepared by the Executive Board at the beginning of February and approved by the Supervisory Board at the end of that month. The Annual Accounts Press Conference and the Financial Analyst Meeting will take place on March 3 in Hamburg.