07.28.09
Martin Automotive Group in Los Angeles, CA opened its showroom doors to host the Cadillac of all parties! Over 150 of Hollywood's finest turned out to celebrate the exclusive North American Launch of Cadillac: The New Fragrance for Men.
A variety of celebrities were on hand at the event, including Los Angeles Laker Jordan Farmer, Benny Cassette of “Fast & The Furious and City Councilwoman Jan Perry, to name a few.
Having recently emerged from bankruptcy protection, General Motors is rebranding the company's luxury brand. A part of this rebranding initiative includes entering into a licensing agreement with Dubai-based Beauty Contact, Inc. to design, develop, produce and market the Cadillac fragrance globally.
From the stylish and classic black packaging to the innovative design symbol —a wreath and crest—the tradition is creatively expressed in a captivating scent for men that is inspiring, bold, captivating, luxurious and masculine. With notes of rare ebony, cloves and incense, tinged with the sparkling aromas of grapefruit and Roman chamomile, with a masculine tact introduced by geranium, tarragon and cinnamon, Cadillac Fragrance captures the essence of all that the Cadillac legacy represents, according to the company.
"This new fragrance is just a part of the recent Cadillac renaissance—hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen of Beauty Contact, Inc. "Our fragrance is a relevant extension of the Cadillac lifestyle."
A variety of celebrities were on hand at the event, including Los Angeles Laker Jordan Farmer, Benny Cassette of “Fast & The Furious and City Councilwoman Jan Perry, to name a few.
Having recently emerged from bankruptcy protection, General Motors is rebranding the company's luxury brand. A part of this rebranding initiative includes entering into a licensing agreement with Dubai-based Beauty Contact, Inc. to design, develop, produce and market the Cadillac fragrance globally.
From the stylish and classic black packaging to the innovative design symbol —a wreath and crest—the tradition is creatively expressed in a captivating scent for men that is inspiring, bold, captivating, luxurious and masculine. With notes of rare ebony, cloves and incense, tinged with the sparkling aromas of grapefruit and Roman chamomile, with a masculine tact introduced by geranium, tarragon and cinnamon, Cadillac Fragrance captures the essence of all that the Cadillac legacy represents, according to the company.
"This new fragrance is just a part of the recent Cadillac renaissance—hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen of Beauty Contact, Inc. "Our fragrance is a relevant extension of the Cadillac lifestyle."