08.14.09
Energized by increased distribution, new product launches and a fresh logo, Weiman Products, manufacturers of Weiman Premium Surface Care Products, is angling to become a key player in the specialty home care/cleaning products category. Mid-month, Weiman Products will hit shelves featuring bold new packaging and a modernized logo‹results of an overall marketing strategy, according to the company.
This month, 1,700 Wal-Mart stores will add eight new Weiman items to their shelves, in addition to the nine Weiman items that Wal-Mart currently
stocks.
With a focus on growing its product portfolio of cleaners and wipes for
premium surfaces, Weiman recently introduced four new trigger spray products that clean, shine and protect glass cook tops, stainless steel, granite and leather. Also new to Weiman¹s product line are the eco-friendly Weiman Floor Cleaner and Weiman Floor Polish. Both products carry the US EPA¹s Design for the Environment (DfE) seal.
The Weiman brand began with a single bottle of furniture polish in 1946.
This month, 1,700 Wal-Mart stores will add eight new Weiman items to their shelves, in addition to the nine Weiman items that Wal-Mart currently
stocks.
With a focus on growing its product portfolio of cleaners and wipes for
premium surfaces, Weiman recently introduced four new trigger spray products that clean, shine and protect glass cook tops, stainless steel, granite and leather. Also new to Weiman¹s product line are the eco-friendly Weiman Floor Cleaner and Weiman Floor Polish. Both products carry the US EPA¹s Design for the Environment (DfE) seal.
The Weiman brand began with a single bottle of furniture polish in 1946.