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November 30, 2009

Colgate Oral Health Campaign Marks Milestone

Some 100 million children in the U.S. received free dental screenings, oral health education and t
Actress and musician Miranda Cosgrove brushes upon her oral care skills with students at the Juan Ponce De Leon Public School in the Bronx, NY.
reatment referrals as part of Colgate-Palmolive’s ongoing national education program, Colgate Bright Smiles, Bright Futures. The company recently celebrated the milestone with a “brush-a-thon” attended by more than 170 children from Juan Ponce De Leon Public School of the Bronx, NY and actress and musician Miranda Cosgrove, star of the Emmy-nominated television series “iCarly.”

Colgate’s Bright Smiles, Bright Futures program, which began in 1991, uses mobile dental vans staffed with volunteer dentists to conduct free dental screenings, distribute multicultural educational materials, samples, and educate children and their families about the importance of maintaining good oral health. The firm set its “100 Million Smiles” goal in the U.S. in 2002.

“We are deeply committed to improving children’s oral health here in the U.S. and around the world,” said Ian Cook, chairman, president and chief executive officer, Colgate-Palmolive. “As part of our ongoing journey, we partner with government agencies, dental health professionals and community-based groups to help children in need, making sure they are developing healthy habits early on, and today I want to recognize the efforts they are making and the impact they are having on children’s lives.”

Times Square Is ‘In Bloom’ for Avon’s New Scent

Avon and Reese Witherspoon took over New York City’s Times Square on Oct. 28 to launch In Bloom, the actress’s new scent.At the event, the newly released commercial for In Bloom played on three super signs throughout the midtown Manhattan. Avon also gave away an autographed fragrance every five minutes and allowed consumers to shop for Avon products inside Times Square Studios. In addition, Witherspoon and Geralyn Breig, senior vice president and president of Avon North America, hosted a special reception for more than 100 top Avon representatives.

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