12.12.09
P&G has decided to limit golfer Tiger Woods’ role in Gillette marketing programs following the troubled PGA star’s announcement that he would take an indefinite break from the game.
On Dec. 12, P&G issued the following statement: “In the midst of a difficult and unfortunate situation, we respect the action Tiger is taking to restore the trust of his family, friends and fans. We fully support him stepping back from his professional career and taking the time he needs to do what matters most. We wish him and his family the best. As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs.”
Woods was named a "Gillette Champion" in 2007. In July 2009, Gillette rolled out its first new global marketing campaign in five years, with spots featuring Woods and other high-profile athletes.
Woods’ decision to take time off from the PGA Tour to focus on his personal life came after an automotive crash led to revelations that he had been having extramarital affairs.
According to Mike Norton, a P&G spokesperson, for advertising that includes Woods, plans are to allow the current television and print schedules to expire. However, due to the "broad nature" of Gillette's marketing programs, the golfer’s "image may still appear on a variety of materials that have already been produced," such as websites and in-store displays.
On Dec. 12, P&G issued the following statement: “In the midst of a difficult and unfortunate situation, we respect the action Tiger is taking to restore the trust of his family, friends and fans. We fully support him stepping back from his professional career and taking the time he needs to do what matters most. We wish him and his family the best. As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs.”
Woods was named a "Gillette Champion" in 2007. In July 2009, Gillette rolled out its first new global marketing campaign in five years, with spots featuring Woods and other high-profile athletes.
Woods’ decision to take time off from the PGA Tour to focus on his personal life came after an automotive crash led to revelations that he had been having extramarital affairs.
According to Mike Norton, a P&G spokesperson, for advertising that includes Woods, plans are to allow the current television and print schedules to expire. However, due to the "broad nature" of Gillette's marketing programs, the golfer’s "image may still appear on a variety of materials that have already been produced," such as websites and in-store displays.