Cognis has opened an affiliate in Selangor, Malaysia—Cognis Malaysia Sdn. Bhd.— which is operating as a wholly owned subsidiary of the Cognis Group.
With the Asia-Pacific region now Cognis’ third biggest market after Europe and North America, the company said opening the new office was a logical step. The role of the new affiliate is to accelerate the group’s growth in the region by improving the level of service it offers to regional customers, according to the company.
Cognis Malaysia will employ technical and commercial managers for all of company’s strategic business units, including Care Chemicals, Nutrition & Health, and Functional Products.
“We believe that Malaysia and the whole Asia-Pacific region has significant growth potential that is fully in line with Cognis’ strategy. By opening an affiliate in Malaysia, we want to gain a deeper understanding of the local market and be closer to our customers. We aim to double Cognis’ sales in Malaysia over the next five years by helping our customers to gain the competitive edge they need to succeed,” said Jimmy Lau, legal representative of Cognis Malaysia.