01.20.10
P&G's vast array of brands have found a new home in cyberspace. Procter & Gamble and PFSweb have partnered to launch an e-commerce site featuring P&G’s different brands. According to a statement from P&G, the store, called eStore, will test e-commerce concepts and launch in the Spring.
The online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. Kirk Perry, P&G’s vice president, North America, said ultimately P&G’s goal “is to test concepts and programs that can be reapplied with all of our online retail partners.”
The online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. Kirk Perry, P&G’s vice president, North America, said ultimately P&G’s goal “is to test concepts and programs that can be reapplied with all of our online retail partners.”