01.28.10
Employment may be hovering around 10%, housing remains a bust, and the stock market is moving up and down in fits and starts. Still, wealthy folks are feeling pretty good about themselves these days. Unity Marketing's exclusive Luxury Tracking Study results are in for the fourth quarter 2009 and they show a marked improvement in consumer sentiment among affluent consumers, defined as those at the top 20% of household income—in this casesurvey respondents with average incomes of $239,3000 and who are 45.9 years old. Fifty-nine percent of the 1,164 respondents were women.
The survey was conducted from Jan. 8-14.
"While affluents continue to be cautious about the world at large, they are more optimistic about their own financial situation," said Pam Danziger, president of Unity Marketing."The share of affluents who feel their financial situation is better now than three months ago rose 5 percentage points from the third quarter.Because they feel financially more stable, they were empowered to spend more money on luxury in the fourth quarter."
For example, affluents spent about 50% more on luxury clothing and apparel, fashion accessories, travel and spa, beauty and massage services in the fourth quarter as compared to third quarter.
More info: Unity Marketing, 717-336-1600.
The survey was conducted from Jan. 8-14.
"While affluents continue to be cautious about the world at large, they are more optimistic about their own financial situation," said Pam Danziger, president of Unity Marketing."The share of affluents who feel their financial situation is better now than three months ago rose 5 percentage points from the third quarter.Because they feel financially more stable, they were empowered to spend more money on luxury in the fourth quarter."
For example, affluents spent about 50% more on luxury clothing and apparel, fashion accessories, travel and spa, beauty and massage services in the fourth quarter as compared to third quarter.
More info: Unity Marketing, 717-336-1600.