02.16.10
Following limited edition rollouts from OPI and Urban Decay, Vogue International announced today a cross promotional partnership between the company’s Organix hair care brand and Walt Disney Pictures for both the theatrical release of Tim Burton’s “Alice in Wonderland” starring Johnny Depp, which opens on March 5, 2010, as well as the Blu-Ray/DVD release later this year.
“Organix is currently the fastest growing hair care brand in the world” said Ross Reback, CEO of Vogue International. “We continue to bring innovative products to market with new blends of ingredients and flavors that provide optimum results and help drive trends in the marketplace. “Alice in Wonderland has already spawned its own trends and its celebration of fantasy and its magical and imaginative twist on one of the most beloved stories of all-time made it the perfect partner for Organix,” continued Reback.
The partnership also includes a sweepstakes that offers consumers a chance to win a trip for two to London, including hotel accommodations and airfare from Delta Vacations. Consumers can enter to win at www.beautypureandsimple.com from now through March 10. The sweepstakes will be promoted in all Organix Rejuvenating Cherry Blossom Ginseng “Alice in Wonderland” advertisements as well as on “Alice”-themed hang tags on all Organix bottles in various retail chains including Walmart and Target stores.
For the Blu-Ray/DVD release, Organix will be offering consumers a $5 rebate by mail for every purchase of any two Organix products and an “Alice in Wonderland” Blu-Ray/DVD. In Walmart stores, Organix shampoo and conditioner duos will be shrink-wrapped and can be purchased for the cost of one item.
“Organix is currently the fastest growing hair care brand in the world” said Ross Reback, CEO of Vogue International. “We continue to bring innovative products to market with new blends of ingredients and flavors that provide optimum results and help drive trends in the marketplace. “Alice in Wonderland has already spawned its own trends and its celebration of fantasy and its magical and imaginative twist on one of the most beloved stories of all-time made it the perfect partner for Organix,” continued Reback.
The partnership also includes a sweepstakes that offers consumers a chance to win a trip for two to London, including hotel accommodations and airfare from Delta Vacations. Consumers can enter to win at www.beautypureandsimple.com from now through March 10. The sweepstakes will be promoted in all Organix Rejuvenating Cherry Blossom Ginseng “Alice in Wonderland” advertisements as well as on “Alice”-themed hang tags on all Organix bottles in various retail chains including Walmart and Target stores.
For the Blu-Ray/DVD release, Organix will be offering consumers a $5 rebate by mail for every purchase of any two Organix products and an “Alice in Wonderland” Blu-Ray/DVD. In Walmart stores, Organix shampoo and conditioner duos will be shrink-wrapped and can be purchased for the cost of one item.