02.25.10
EcoStore USA—the West Bloomfield, MI-based unit of New Zealand firm EcoStore NZ—has formed an exclusive partnership with Duane Reade, making the retailer the first drug store chain to offer the line in the U.S.
Through the partnership with Duane Read, ecoStore's plant- and mineral-based household cleaning, baby care and personal care products will be available at more than 250 Duane Reade stores in the New York metropolitan area.
Created by Malcolm Rands in 1993, EcoStore made its entrance into the U.S. market in late 2008 via www.ecostoreusa.com, as reported in Happi (See, Coming to America).
The firm enlists a “No Nasty Chemicals” marketing message and provides full ingredient disclosure.
"EcoStore USA and Duane Reade are a great match that creates the ideal synergy of the right product, in the right market, at the right time," said Lyne Appel Downing, vice president of operations for ecoStoreUSA. "Duane Reade is the hip, relevant New York City drug store chain, recently re-branded to better meet the needs of New Yorkers, and ecoStore USA is the hot, new line of eco-friendly household cleaning and personal care products that fulfill the New York City consumers' growing need for authentic green alternatives." According to Duane Read, so-called Ecovisors will be trained by theEcoStoreUSA team and will be frequently present in Duane Reade's retail stores to provide education as well as free samples.
Ecostore products that will be stocked at Duane Reade include liquid laundry detergent, all-purpose cleaner, oxygen whitener, liquid dish detergent, a range of baby care products and hand and body washes.
Through the partnership with Duane Read, ecoStore's plant- and mineral-based household cleaning, baby care and personal care products will be available at more than 250 Duane Reade stores in the New York metropolitan area.
Created by Malcolm Rands in 1993, EcoStore made its entrance into the U.S. market in late 2008 via www.ecostoreusa.com, as reported in Happi (See, Coming to America).
The firm enlists a “No Nasty Chemicals” marketing message and provides full ingredient disclosure.
"EcoStore USA and Duane Reade are a great match that creates the ideal synergy of the right product, in the right market, at the right time," said Lyne Appel Downing, vice president of operations for ecoStoreUSA. "Duane Reade is the hip, relevant New York City drug store chain, recently re-branded to better meet the needs of New Yorkers, and ecoStore USA is the hot, new line of eco-friendly household cleaning and personal care products that fulfill the New York City consumers' growing need for authentic green alternatives." According to Duane Read, so-called Ecovisors will be trained by theEcoStoreUSA team and will be frequently present in Duane Reade's retail stores to provide education as well as free samples.
Ecostore products that will be stocked at Duane Reade include liquid laundry detergent, all-purpose cleaner, oxygen whitener, liquid dish detergent, a range of baby care products and hand and body washes.