04.09.10
The beauty business may have suffered during the past couple of years, but its resiliency and long-term outlook are enough to attract new players to the market.
For example, well-known footwear e-tailer, Zappos.com Inc. (www.zappos.com) , is determined to build a $75 million beauty brand over the next five years.
The company, which was acquired by Amazon.com last year, had gross sales of more than $1 billion. Still, when women think of Zappos, they think of shoes, not eyeshadows.
But Cassandra Lappe, Zappos.com Inc.’s beauty buyer, has a list of beauty brands she hopes would agree to be carried by the online shoe authority.
“The vision is in five years to have a Bobbi Brown, MAC, Dior and Chanel,” she told Women's Wear Daily. “They [Zappos.com] think there is a lot of room for growth.”
But for now, Lappe must be content with the 80 brands she does offer, including Coty fragrances. That's a huge jump from the three brands that Zappos.com carried just a couple of years ago.
For now, the website will add two to four beauty brands a month. Recent launches include Napoleon Perdis, Anthony Logistics for Men, BioSilk, Me Bath, BaByliss Pro and Sarah Jessica Parker’s fragrances. Fragrance account for 44% of Zappos.com’s beauty sales; makeup, 27%; skin care, 16%, and hair care, 13%. Best-selling makeup brands are Stila and Pür Minerals; hair care brands are Chi, T3 and BaByliss Pro; skin care brands are Ahava, Bioelements and MD Skincare, and fragrance brands are Ed Hardy, Harajuku Lovers, Marc Jacobs, Prada and Michael Kors.
More info: www.zappos.com
For example, well-known footwear e-tailer, Zappos.com Inc. (www.zappos.com) , is determined to build a $75 million beauty brand over the next five years.
The company, which was acquired by Amazon.com last year, had gross sales of more than $1 billion. Still, when women think of Zappos, they think of shoes, not eyeshadows.
But Cassandra Lappe, Zappos.com Inc.’s beauty buyer, has a list of beauty brands she hopes would agree to be carried by the online shoe authority.
“The vision is in five years to have a Bobbi Brown, MAC, Dior and Chanel,” she told Women's Wear Daily. “They [Zappos.com] think there is a lot of room for growth.”
But for now, Lappe must be content with the 80 brands she does offer, including Coty fragrances. That's a huge jump from the three brands that Zappos.com carried just a couple of years ago.
For now, the website will add two to four beauty brands a month. Recent launches include Napoleon Perdis, Anthony Logistics for Men, BioSilk, Me Bath, BaByliss Pro and Sarah Jessica Parker’s fragrances. Fragrance account for 44% of Zappos.com’s beauty sales; makeup, 27%; skin care, 16%, and hair care, 13%. Best-selling makeup brands are Stila and Pür Minerals; hair care brands are Chi, T3 and BaByliss Pro; skin care brands are Ahava, Bioelements and MD Skincare, and fragrance brands are Ed Hardy, Harajuku Lovers, Marc Jacobs, Prada and Michael Kors.
More info: www.zappos.com