06.21.10
Lornamead has expanded the Finesse brand with a range of anti-aging SKUs that the firm says “borrows from the proven efficacy of anti-aging skin care.”
New Finesse ReVitality is enhanced with a complex of collagen, CoQ10 and antioxidants and can dramatically improve strength and softness of hair after just one use, according to the company, which is based in Stamford, CT and is a unit of UK-based Lornamead.
The range includes Hydrate & Recover shampoo and conditioner, Volumize & Correct shampoo and conditioner, Fortify & Protect leave in treatment and Stimulate & Refine scalp balm, a pre-shampoo treatment.
"Finesse ReVitality fills a gap in the marketplace by meeting beauty needs that have been overlooked until now," said Randy Sloan, chief executive officer of Lornamead Inc. "Our formula takes the best of what's been learned in skin care and now applies it to hair care to satisfy a beauty need of older women."
New Finesse ReVitality is enhanced with a complex of collagen, CoQ10 and antioxidants and can dramatically improve strength and softness of hair after just one use, according to the company, which is based in Stamford, CT and is a unit of UK-based Lornamead.
The range includes Hydrate & Recover shampoo and conditioner, Volumize & Correct shampoo and conditioner, Fortify & Protect leave in treatment and Stimulate & Refine scalp balm, a pre-shampoo treatment.
"Finesse ReVitality fills a gap in the marketplace by meeting beauty needs that have been overlooked until now," said Randy Sloan, chief executive officer of Lornamead Inc. "Our formula takes the best of what's been learned in skin care and now applies it to hair care to satisfy a beauty need of older women."