07.26.10
Jones Apparel Group, Inc. has entered into a worldwide license agreement with Inter Parfums USA, LLC for the creation, production, marketing and global distribution of women's fragrances under the Nine West brand.
Under the agreement, the initial Nine West signature fragrance will be marketed and sold globally in better department stores, specialty retailers and Nine West retail stores, with an initial launch planned to commence fall 2011.
In the deal, Firmenich has exclusive rights to create and supply the initial Nine West fragrance to Inter Parfums and Jones.
Nine West is currently sold in 59 countries with flagship stores in major cities including New York, Toronto, London, Paris, Tokyo, Hong Kong, Shanghai and Beijing. The initial term of the agreement ends on Dec. 31, 2016 with a provision for further renewal, according to the companies.
"We are excited to be working with best in class partners, Inter Parfums and Firmenich, as we begin the creative journey of extending Nine West into this new world of fragrance,” said Richard Dickson, chief executive officer of branded businesses at Jones Apparel Group. “We are proud that Nine West, one of our most coveted brands, will be included in their notable portfolio of brands. Like the perfect pair of shoes, a woman's fragrance is the sensual completion to her look by providing an inviting and intimate expression of her identity."
Jean Madar, chief executive officer and chairman of Inter Parfums, added: "Nine West's global brand recognition is an ideal platform for the development of a successful fragrance and an excellent addition to our premier portfolio. In working with Nine West and Firmenich, our goal will be to interpret Nine West through emotive qualities in scent that resonate with women around the world."