08.06.10
Bebe stores, inc. and Inter Parfums have rolled out Bebe Sheer, billed as a new fragrance complementing the distinctive “bebe look” that incorporates timeless quality and style with an unmistakable hint of sensuality.
The juice was inspired by the airiness of sheer fabrics—organza, tulle and silk, according to the retailer. Top notes of citrus cocktail, apple and green floral, mix with middle notes of peony, rose, jasmine and freesia for a soft luster of sandalwood, musk and amber.
The range includes 100ml, 50ml, 30ml and 10ml fragrances and a body lotion.
In addition to 213 bebe doors in North America, bebe Sheer will be available in more than 300 Dillard’s doors and approximately 350 Ulta doors. International distribution is also underway in Latin America, Europe, the Middle East, and Asia.
“We have every confidence that we will have another hit with bebe Sheer, just as we continue to have with the signature bebe scent, where strong sales were also attained in regions of the world with few if any bebe stores,” said Jean Madar, chairman and CEO of Inter Parfums. “ With bebe Sheer, we have bottled, ‘subtle sexuality’, which represents another facet of the fiercely loyal bebe customer. Just as the bebe aficionado builds her wardrobe with new bebe pieces each season, she also builds her fragrance wardrobe to complement her outfits and her moods.”