08.19.10
In addition to celebrating its 10th birthday, Ooohlala of Beverly Hills announced today the re-launch of the Ooohlala web site, (www.ooohlalabath.com). To assist with the re-design, Ooohlala enlisted The Canopy Group, the branding agency that also helped overhaul logos and product packaging for the company and for sister brand, O!Sentials.
"With the web site re-design, we hope to create a more clean and modern look in order to attract a broader demographic while at the same time creating a more user-friendly site," said Ooohlala President Tracy Worthington. "In addition, we gave a much needed makeover to the Ooohlala and O!Sentials families to create brand cohesiveness across the board."
The new look of Ooohlala incorporates visual elements that represent the brand's mission - everyone needs to indulge in "me" time. Ooohlala’s products now feature crisp, clean pink and white packaging with an older, more mature bathing beauty that started it all, the “Ooohlala Girl”. A butterfly on the company’s logo symbolizes freshness. O!Sentials products with organic, all-natural and natural ingredients are easy to distinguish with brown, green and pink labeling respectively.
In addition to e-commerce, the new web site will inform the consumer about products ingredient in both the Ooohlala and O!Sentials families. Products will be divided by collection, with a section for the Ooohlala collection – which includes perfume, nail polishes, bath bombs, and other bath-time essentials- and another for the other O!Sentials collection – a selection of organic, all-natural and natural lotions, body washes, scrubs and shave creams.
The new web site will also offer monthly specials to visitors, along with "Bathing Beauty School," a special educational section devoted to helping consumers pamper themselves. The newest Ooohlala and O!Sentials products will be highlighted prominently on the home page. Successful elements from the web site's previous incarnation will continue to be incorporated as well, such as local event listings and a press page that showcases Ooohlala and O!Sentials print, online and broadcast placements.
Future plans for the site include adding a blog and beauty tips.
"With the web site re-design, we hope to create a more clean and modern look in order to attract a broader demographic while at the same time creating a more user-friendly site," said Ooohlala President Tracy Worthington. "In addition, we gave a much needed makeover to the Ooohlala and O!Sentials families to create brand cohesiveness across the board."
The new look of Ooohlala incorporates visual elements that represent the brand's mission - everyone needs to indulge in "me" time. Ooohlala’s products now feature crisp, clean pink and white packaging with an older, more mature bathing beauty that started it all, the “Ooohlala Girl”. A butterfly on the company’s logo symbolizes freshness. O!Sentials products with organic, all-natural and natural ingredients are easy to distinguish with brown, green and pink labeling respectively.
In addition to e-commerce, the new web site will inform the consumer about products ingredient in both the Ooohlala and O!Sentials families. Products will be divided by collection, with a section for the Ooohlala collection – which includes perfume, nail polishes, bath bombs, and other bath-time essentials- and another for the other O!Sentials collection – a selection of organic, all-natural and natural lotions, body washes, scrubs and shave creams.
The new web site will also offer monthly specials to visitors, along with "Bathing Beauty School," a special educational section devoted to helping consumers pamper themselves. The newest Ooohlala and O!Sentials products will be highlighted prominently on the home page. Successful elements from the web site's previous incarnation will continue to be incorporated as well, such as local event listings and a press page that showcases Ooohlala and O!Sentials print, online and broadcast placements.
Future plans for the site include adding a blog and beauty tips.