09.23.10
Pantene has formed a charitable partnership with P&G Children's Safe Drinking Water Program (CSDW), thenon-profit organization focused on the global need for clean, safe drinking water.
Pantene'sHealthy Hair for Healthy Water (HHHW) is a global program to support CSDW in helping women and their communities that need it most. The brand's celebrity ambassadors—supermodel Gisele Bundchen of Brazil and singer/song writer Anggun of Indonesia—announced the program at P&G's VIP reception that was held in conjunction with the 2010 Clinton Global Initiative in New York City.
Through its HHHW program, Pantene is partnering with its consumers to help CSDW achieve its goal to 'save one life every hour' in the developing world by providing two billion liters of clean water every year by 2020.
In the U.S., consumers can make a difference now by purchasing Pantene products from the P&G eStore. For each bottle purchased from the eStore through Feb. 28, 2011, Pantene will donate 10 cents to CSDW, which is the cost of providing one week's worth of clean drinking water (10 liters) for a child in the developing worldby providing PUR packets that transform contaminated water into clean, drinkable water.
Pantene expects to launch the HHHW program in several regions around the world over the next five years, and is currently working towards the next introductions in Brazil and Indonesia.
"Pantene is committed to helping women and their world shine through health," said Hanneke Faber, P&G's vice president and brand franchise leader for global Pantene. "As the Healthy Hair for Healthy Water program expands around the world, consumers will have the chance to simultaneously enhance the health of their hair and provide healthy water for women and their struggling families."
Pantene'sHealthy Hair for Healthy Water (HHHW) is a global program to support CSDW in helping women and their communities that need it most. The brand's celebrity ambassadors—supermodel Gisele Bundchen of Brazil and singer/song writer Anggun of Indonesia—announced the program at P&G's VIP reception that was held in conjunction with the 2010 Clinton Global Initiative in New York City.
Through its HHHW program, Pantene is partnering with its consumers to help CSDW achieve its goal to 'save one life every hour' in the developing world by providing two billion liters of clean water every year by 2020.
In the U.S., consumers can make a difference now by purchasing Pantene products from the P&G eStore. For each bottle purchased from the eStore through Feb. 28, 2011, Pantene will donate 10 cents to CSDW, which is the cost of providing one week's worth of clean drinking water (10 liters) for a child in the developing worldby providing PUR packets that transform contaminated water into clean, drinkable water.
Pantene expects to launch the HHHW program in several regions around the world over the next five years, and is currently working towards the next introductions in Brazil and Indonesia.
"Pantene is committed to helping women and their world shine through health," said Hanneke Faber, P&G's vice president and brand franchise leader for global Pantene. "As the Healthy Hair for Healthy Water program expands around the world, consumers will have the chance to simultaneously enhance the health of their hair and provide healthy water for women and their struggling families."