11.15.10
Stylize. Transform. Imagine. Lead. Express. That’s S.T.I.L.E. and that’s what beauty professionals can expect when Joico launches its new, online S.T.I.L.E. Lounge (www.stilelounge.com) early in 2011.
Open 24/7, the S.T.I.L.E. Lounge offers a wide variety of exciting features for beauty professionals each time they log on, including:
·A regularly refreshed, personal blog from Senior Vice President and General Manager Sara Jones, who will keep visitors up-to-date on the latest news, events and milestones of the company.
·A comprehensive collection of business-building tools, including downloadable banners, shelf talkers, posters, ad templates, customized collateral pieces and plan-o-grams, designed to support salons’ marketing and merchandising efforts.
·Featured seasonal campaigns for key holidays, philanthropic activities like breast cancer awareness and specific service and product categories, with in-depth information and support material that salons can customize for their markets and for their businesses.
·Extensive business educational tools, including downloadable tutorials on retailing, sampling, building color and texture services, effective staff meetings, etc.
·Downloadable cutting, style and haircolor step-by-steps from the foundational J-Cutting and J-Color educational programs.
·A special “V.I.P.” room for qualifying key account members of Joico’s new Insider Rewards Program that will include sampling opportunities; complete educational schedules for Joico’s world class destination and local workshop sessions and other special features.
“The S.T.I.L.E. Lounge is another reflection of Joico’s commitment to supporting and advancing the beauty professional,” comments Jones.“It will be a valuable resource for their businesses and their artistry, as well as a community where they can connect with like-minded professionals.Best of all, they don’t have to travel any further than their computers to get there—and it’s open every day, all day, 365 days a year!”
Open 24/7, the S.T.I.L.E. Lounge offers a wide variety of exciting features for beauty professionals each time they log on, including:
·A regularly refreshed, personal blog from Senior Vice President and General Manager Sara Jones, who will keep visitors up-to-date on the latest news, events and milestones of the company.
·A comprehensive collection of business-building tools, including downloadable banners, shelf talkers, posters, ad templates, customized collateral pieces and plan-o-grams, designed to support salons’ marketing and merchandising efforts.
·Featured seasonal campaigns for key holidays, philanthropic activities like breast cancer awareness and specific service and product categories, with in-depth information and support material that salons can customize for their markets and for their businesses.
·Extensive business educational tools, including downloadable tutorials on retailing, sampling, building color and texture services, effective staff meetings, etc.
·Downloadable cutting, style and haircolor step-by-steps from the foundational J-Cutting and J-Color educational programs.
·A special “V.I.P.” room for qualifying key account members of Joico’s new Insider Rewards Program that will include sampling opportunities; complete educational schedules for Joico’s world class destination and local workshop sessions and other special features.
“The S.T.I.L.E. Lounge is another reflection of Joico’s commitment to supporting and advancing the beauty professional,” comments Jones.“It will be a valuable resource for their businesses and their artistry, as well as a community where they can connect with like-minded professionals.Best of all, they don’t have to travel any further than their computers to get there—and it’s open every day, all day, 365 days a year!”