12.28.10
Palmer's Cocoa Butter Formula line has helped women all over the world gain that soft, smooth, beautiful, skin they've always desired. And for the first time ever, Palmer's is lending a celebrity testimonial to its ad campaigns for the core Cocoa Butter Formula line with model and actress Angie Everhart. She'll be starring in the brand's new print and television ads for the Cocoa Butter Formula Lotion, Concentrated Cream and Jar.
In fact, this isn't Everhart's first time representing the well-known skin care line. In the summer of 2009 during her first pregnancy, she starred in the campaign for Palmer's popular line of stretch mark products. Everhart gave birth in July 2009 and after trusting the Palmer's items to keep her smooth and glowing through pregnancy, she turned to the core Cocoa Butter Formula line to keep her skin looking healthy, beautiful and camera-ready, according to the company.
Shot in New York City, the print and ad campaign will showcase Everhart, her glowing and healthy skin and the essential ways of using Palmer's products throughout and after pregnancy. The advertisements are projected to run on broadcast outlets and in major magazines starting in February 2011.
In fact, this isn't Everhart's first time representing the well-known skin care line. In the summer of 2009 during her first pregnancy, she starred in the campaign for Palmer's popular line of stretch mark products. Everhart gave birth in July 2009 and after trusting the Palmer's items to keep her smooth and glowing through pregnancy, she turned to the core Cocoa Butter Formula line to keep her skin looking healthy, beautiful and camera-ready, according to the company.
Shot in New York City, the print and ad campaign will showcase Everhart, her glowing and healthy skin and the essential ways of using Palmer's products throughout and after pregnancy. The advertisements are projected to run on broadcast outlets and in major magazines starting in February 2011.