01.22.11
L’Oréal USA today announced that it has tapped Moxie Interactive to serve as the company’s digital agency of record.
Moxie Interactive, based in Atlanta, GA., will be responsible for all digital media planning and buying for brands representing all L’Oréal USA divisions.Prior to the consolidation, Moxie Interactive oversaw digital media planning and buying duties for the Maybelline New York-Garnier Division, a relationship that began in 2007.
As L’Oréal USA continues to increase efficiencies in customer engagement, strategic partnerships with key digital players are key components in the company’s plan for growth and success.Digital is becoming a more important part of the Company’s media mix.
“Our move to a consolidated digital AOR was driven by L’Oréal USA’s commitment to gain greater alignment within the organization on streamlining and focusing our digital investments for maximum return,” stated Marc Speichert, L’Oréal USA’s Chief Marketing Officer.“This consolidated approach is an imperative move in the right direction, as we continue to increase our use of digital and social media.Our agency partner will play a strategic role in helping us respond to the market faster and also leverage key partnerships in order to keep L’Oréal at the forefront of the beauty industry.”