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The latest creation at MAC Cosmetics is not a lipstick, eyeshadow or blush but an interactive shopping project. MAC Shop Together, online at www.maccosmetics.com, is said to bring the fun and interaction of the in-store shopping experience on the Internet. Shop Together’s innovative technology, exclusive to MAC for the next six months, enables customers to share real-time, synchronized shopping sessions with friends, according to the company.
Consumers log onto the website where they can launch an instant messaging session with up to five friends to discuss products, shades and content available on the website. Users will have the ability to invite friends to join them via Facebook, Twitter, Email and IM.
According to the company, MAC Shop Together will serve as a platform to bring together fans of the brand to one central hub to discuss products, launches and enhance the overall consumer experience. MAC Cosmetics has over 1.7 million Facebook fan who already engage with the brand and each other.
Consumers log onto the website where they can launch an instant messaging session with up to five friends to discuss products, shades and content available on the website. Users will have the ability to invite friends to join them via Facebook, Twitter, Email and IM.
According to the company, MAC Shop Together will serve as a platform to bring together fans of the brand to one central hub to discuss products, launches and enhance the overall consumer experience. MAC Cosmetics has over 1.7 million Facebook fan who already engage with the brand and each other.