05.05.11
The Beiersdorf Group recorded organic sales growth of 0.1% in the first quarter of 2011. At current exchange rates, group sales were up by 1.7% on the previous year, reaching approximately 2.08 billion, according to the company. The operating result (EBIT) excluding special factors amounted to $247.8 million. Group profit after tax rose to $185.5 million.
“The realignment of our business is on track. Our performance in the first quarter is in line with our planning. The sales trend in the Consumer business segment reflects the ongoing streamlining of its product ranges,” said Thomas-B. Quaas commenting on the first quarter/ “ Sales were down slightly on the previous year. The tesa business segment continued its positive performance from the past year and again achieved double-digit growth.”
The Consumer business segment recorded a 1.6% decline in sales in the first quarter of 2011. Nominal sales amounted to $1.739 billion. The operating result excluding special factors totaled $204.8 million, the company said.
Performance in Europe was affected the most by the streamlining of the product range and the exit from the Nivea Make-up business. Organic sales in Germany were 5.8% below the previous year. The nominal figure amounted to $271.6 million. Sales in the other Western European markets declined even more sharply, falling by 6.5% to $592.2 million. Sales inEastern Europe totaled $207.7 million.This corresponds to a slight rise in organic sales by 0.6%, according to the company.
In 2011, the Group expects to reach its 2010 sales. However, it said consolidated EBIT margin from operations will not completely match the prior-year level in 2011.
Sales performance in the Consumer business segment will be significantly affected by the streamlining of the product range. However, sales growth in the core areas is expected to more or less offset the effects caused by this.As a result, sales in the business segment should be on a par with 2010 levels. The EBIT margin from operations will not match the prior-year level. Using the new sales presentation format, the EBIT margin will be approximately 10-11%.
“The realignment of our business is on track. Our performance in the first quarter is in line with our planning. The sales trend in the Consumer business segment reflects the ongoing streamlining of its product ranges,” said Thomas-B. Quaas commenting on the first quarter/ “ Sales were down slightly on the previous year. The tesa business segment continued its positive performance from the past year and again achieved double-digit growth.”
The Consumer business segment recorded a 1.6% decline in sales in the first quarter of 2011. Nominal sales amounted to $1.739 billion. The operating result excluding special factors totaled $204.8 million, the company said.
Performance in Europe was affected the most by the streamlining of the product range and the exit from the Nivea Make-up business. Organic sales in Germany were 5.8% below the previous year. The nominal figure amounted to $271.6 million. Sales in the other Western European markets declined even more sharply, falling by 6.5% to $592.2 million. Sales inEastern Europe totaled $207.7 million.This corresponds to a slight rise in organic sales by 0.6%, according to the company.
Organic sales in the Americas increased by 8.7%. In North America, the Group exceeded the outstanding prior-year quarter with growth of 3.4%. Nominal sales amounted to $121.7 million. Organic sales in Latin America rose by 12.9% to €176.6 million. The highest growth rate was seen in Brazil, but all other key markets also recorded extremely strong increases.
In the Africa/Asia/Australia region, sales totaled $369.5 million – a rise in organic terms of 0.6%. Positive growth was seen in South Africa and at Beiersdorf’s company in the Middle East, which has not yet been seriously affected by the political unrest in the North African markets. Equally, sales in Japan have not yet been hit heavily by the consequences of the country’s natural disaster. Sales in China continue to be impacted by the reduction of inventories in the retail chain.
In 2011, the Group expects to reach its 2010 sales. However, it said consolidated EBIT margin from operations will not completely match the prior-year level in 2011.
Sales performance in the Consumer business segment will be significantly affected by the streamlining of the product range. However, sales growth in the core areas is expected to more or less offset the effects caused by this.As a result, sales in the business segment should be on a par with 2010 levels. The EBIT margin from operations will not match the prior-year level. Using the new sales presentation format, the EBIT margin will be approximately 10-11%.