07.18.11
Palm Beach Beauté of Delray Beach, FL has entered into an agreement with Wilde Cosmetics GmbH, under which Palm Beach Beauté will exclusively distribute the Monteil Paris brand in the US.
Through a strategic approach, the partnership will strengthen and grow the Monteil Paris portfolio. The renowned French skin care and fragrance brand, founded in 1936 by fashion designer Germaine Monteil, was acquired by the German cosmetic company Wilde Cosmetics GmbH in 2006.
Harold Ickovics, president and chief executive officer of Palm Beach Beauté, stated, “Palm Beach Beauté is extremely pleased to announce our partnership with Wilde Cosmetics GmbH. The Monteil brand is a perfect complement to our growing portfolio. We know we are partnering with a respected leader in the international beauty arena.”
Wilde Cosmetics has relaunched Monteil with reformulated product lines. The brand includes specialized, luxury skin and body care treatments as well as a spa line.
“We look forward to working with Palm Beach Beauté to further develop the Monteil business in the US market,” stated Michael Kalow, president and chief executive officer of Wilde Cosmetics GmbH.“Palm Beach Beauté has the knowledge and experience to expand our distribution in the beauty category. We are very please to develop a mutually beneficial relationship that will grow and strengthen the Monteil brand in the US marketplace.”
Through a strategic approach, the partnership will strengthen and grow the Monteil Paris portfolio. The renowned French skin care and fragrance brand, founded in 1936 by fashion designer Germaine Monteil, was acquired by the German cosmetic company Wilde Cosmetics GmbH in 2006.
Harold Ickovics, president and chief executive officer of Palm Beach Beauté, stated, “Palm Beach Beauté is extremely pleased to announce our partnership with Wilde Cosmetics GmbH. The Monteil brand is a perfect complement to our growing portfolio. We know we are partnering with a respected leader in the international beauty arena.”
Wilde Cosmetics has relaunched Monteil with reformulated product lines. The brand includes specialized, luxury skin and body care treatments as well as a spa line.
“We look forward to working with Palm Beach Beauté to further develop the Monteil business in the US market,” stated Michael Kalow, president and chief executive officer of Wilde Cosmetics GmbH.“Palm Beach Beauté has the knowledge and experience to expand our distribution in the beauty category. We are very please to develop a mutually beneficial relationship that will grow and strengthen the Monteil brand in the US marketplace.”