07.27.11
Church & Dwight has rolled out a new scented detergent for consumers with sensitive skin. New Arm & Hammer Sensitive Skin Plus Scent Detergent features a skin-friendly fresh scent that is hypoallergenic and clinically tested to be good to sensitive skin, while delivering deep cleaning and freshness to laundry.
The Arm & Hammer brand also sports Perfume and Dye Free variant.
More than half (52) of U.S. households report a family member having sensitive skin, according to the company.When looking for a solution, many people avoid using fragranced products, including laundry detergent. Arm & Hammer Sensitive Skin Plus Scent is designed to provide sensitive households with the option to enjoy clean and fresh-smelling laundry, from sheets and towels to their favorite clothes.
"We're thrilled to continue to revolutionize the way households across the country do laundry, by providing sensitive skin sufferers with the first fragranced detergent clinically tested to be good to sensitive skin," said Kevin Kuchinski, VP, Church & Dwight Fabric Care. "Our sensitive skin-friendly line of Arm & Hammer detergents offers the choice of both scented and unscented detergents and all are still specially formulated with the freshness and cleaning boost of Baking Soda at a great value."
The Arm & Hammer brand also sports Perfume and Dye Free variant.
More than half (52) of U.S. households report a family member having sensitive skin, according to the company.When looking for a solution, many people avoid using fragranced products, including laundry detergent. Arm & Hammer Sensitive Skin Plus Scent is designed to provide sensitive households with the option to enjoy clean and fresh-smelling laundry, from sheets and towels to their favorite clothes.
"We're thrilled to continue to revolutionize the way households across the country do laundry, by providing sensitive skin sufferers with the first fragranced detergent clinically tested to be good to sensitive skin," said Kevin Kuchinski, VP, Church & Dwight Fabric Care. "Our sensitive skin-friendly line of Arm & Hammer detergents offers the choice of both scented and unscented detergents and all are still specially formulated with the freshness and cleaning boost of Baking Soda at a great value."